In early August, Mane University in Hawaii hosted a beauty conference for Dyson's Supersonic hair dryer. it seems that Barbie (Mattel really) was hired to produce sponsored content for it. You can check the Barbie Style instagram by Mattel to see the related content, or check the photos from that account below:
It seems a bit weird to hire a doll (no matter how famous she is) to advertise a super expensive ($400) high tech hair dryer. In the age of Kardashian/Jenner social media reign and companies paying 6- figure sums to influencers with millions of followers in order to promote their products, hiring Barbie must have some secret meaning I am just not getting - is it the colour?
Would you buy something, or even think of buying something, because you saw it on Barbie's instagram? Is this a thing of the future? While I like the attention fashion dolls are getting from outside the (small) world of collectors, this feels weird.
All photos courtesy of Mattel Inc., from the @barbiestyle instagram account.