A new doll line from Integrity Toys: East 59th

A few days ago, Integrity Toys sent W Club members four mysterious sneak peeks and everybody started talking about what they could be, if they were existing dolls or new ones and speculating on their style and fashions. At last, the company unveiled a brand new collection making its debut today online: EAST 59th! The line is actually continuing in the Victoire style, with elegant early 50s fashions. It has the same designer, the incredibly talented Chris Stoeckel, who collaborated with Alain Tremblay on the storyline. According to Integrity, the EAST 59th collection promises to take us back in time to chic and swanky 1950's New York... and where Victoire Roux will enter later... The collection premiered with four new dolls, two new characters so far and can be preordered from the Integrity Toys dealers. If you want them run, as many are already sold out. The new characters have new sculpts and a new body. The body is a modified Victoire body. The change is more in shape and details then size. Chris said they streamlined the body. The upper torso is Victoire's, the upper legs are Poppy's and the lower legs are Industry. The body can be dissassembled as the rest of Integrity dolls. The best thing is that all old Victoire fashions and shoes fit the new body perfectly. More dolls will be coming this year (Laird will be one of them) and Victoire will join the line in 2018. Let's check out the new dolls!

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Item # 73001

Luxurious Leisure

Constance Madssen™ Dressed Doll

The East 59th™ Collection

Approximate Ship Date: Summer 2017

Edition Size: 400 Dolls Worldwide

Suggested Retail Price: $135.00 US

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Doll Tech Specs:

Head Sculpt: Constance Madssen (New Sculpt!)

Hair Color: RavenEyelashes: Yes, Hand-Applied

Body Type: EAST 59th 1.0Foot Sculpt: Traditional High-Heeled Feet

Quick Switch Feature: No

Skin Tone: Cream

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Constance Madssen™ is a fully articulated 12.5 inch doll with rooted hair and hand applied eyelashes. This doll comes complete with all of the components needed to transform her look from day-to-night and back again. Of course, no modeling gig would be complete without the product to advertise (and be seen with!) and Constance has her own miniature pack of cigarettes and a signature cigarette holder. For adult collectors ages 15 and up only. This doll cannot stand alone; a doll stand is included.

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This is easily my favourite doll of the line. She stands far and above the rest, both as a doll and as an outfit. It's a classic hostess outfit (the main look) that transforms into a more casual, skin bearing look. The accessories are gorgeous and it looks like her shoes are not plastic like the rest of the line (more on that later). I'm pre ordering this one.

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Item # 73002
Classic Glamour
Evelyn Weaverton™ Dressed Doll
The East 59th™ Collection
Approximate Ship Date: Summer 2017
Edition Size: 400 Dolls Worldwide
Suggested Retail Price: $135.00 US

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Doll Tech Specs:

Head Sculpt: Evelyn Weaverton™ (New Sculpt!)

Hair Color: Flame Red

Eyelashes: Yes, Hand-Applied

Body Type: EAST 59th 1.0

Foot Sculpt: Traditional High-Heeled Feet

Quick Switch Feature: No

Skin Tone: FR White

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Evelyn Weaverton™ is a fully articulated 12.5 inch doll with rooted hair and features hand applied eyelashes. Ms. Weaverton opted for a look that can easily transform from a day look to an evening look with just the switch of a few pieces. The look comes with jewelry that complements the shade of her electric blue satin outfit, two pairs of assorted retro-looking shoes and a makeup set. For adult collectors ages 15 and up only. A doll stand and a certificate of authenticity is also included.

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The second character has a sculpt I'm not particularly fond of, at least in its first two presentations. This looks more 40s than 50s and I think it's more to do with the styling than the actual outfit. I love the hair colour and the accessories, although they should have included a bag - no woman of that era ever left home without a bag, her gloves and her hat. But the plastic shoes are a bit of a deal breaker. When I pay $135 for a doll, she should not have simple plastic pumps. Asked about this, Chris said it was done to give the dolls a retro doll feel. To me it simply looks cheap. He did say that the line will feature the handmade shoes Integrity Toys gives the other lines, so that is good. If I wanted plastic I'd buy Barbie for a fraction of the price.

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Item # 73003

Glittering Gala

Evelyn Weaverton™ Dressed Doll

The East 59th™ Collection

Approximate Ship Date: Summer 2017

Edition Size: 400 Dolls Worldwide

Suggested Retail Price: $135.00 US

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Doll Tech Specs:

Head Sculpt: Evelyn Weaverton™ (New Sculpt!)

Hair Color: Brunette

Eyelashes: Yes, Hand-Applied

Body Type: EAST 59th 1.0

Foot Sculpt: Traditional High-Heeled Feet

Quick Switch Feature: No

Skin Tone: FR White

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Evelyn Weaverton™ is a fully articulated 12.5 inch doll with fully rooted hair and features hand applied eyelashes. With its removable, perfectly draped lavender train, Evelyn's elegant gown transforms from a look designed to "wow" any crowd, to a sophisticated cocktail attire. The doll comes complete with an specially-marked miniature bottle of Veuf Christoph Pomarin Cuvée 1951 champagne, two champagne flutes, long opera-length gloves, a floral head piece, jewelry and a pair of retro-looking molded shoes. For adult collectors ages 15 and up only. A doll stand and a certificate of authenticity is included.

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I think this second version of Evelyn (who is actually named after Chris's grandmother) is not as glamorous as th previous one. The dress reminds me of the one Monaco Vanessa was wearing. The cocktail look is more early sixties, it could feature easily in the TV series Feud. And plastic shoes again.

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Item # 73004

Captivating Cocktails

Constance Madssen™ Dressed Doll

The East 59th™ Collection

Approximate Ship Date: Summer 2017

Edition Size: 400 Dolls Worldwide

Suggested Retail Price: $135.00 US

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Doll Tech Specs:

Head Sculpt: Constance Madssen™ (New Sculpt!)

Hair Color: Luxe Blond

Eyelashes: Yes, Hand-Applied

Body Type: EAST 59th 1.0

Foot Sculpt: Traditional High-Heeled Feet

Quick Switch Feature: No

Skin Tone: Cream

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Constance Madssen™ is a fully articulated 12.5 inch doll with rooted hair and hand-applied eyelashes. Ms. Madssen is wearing a tailored costume that can go from day to night with just a few simple changes of accessories. The doll comes complete with two different pairs of shoes, a "fur" stole, two cocktails, a doll-sized menu from the swanky Hawthorn Room (the place where everyone on East 59th likes to hang out and gossip), a chic hat, a clutch, gloved hands and pearls. For adult collectors ages 15 and up only. A doll stand and a certificate of authenticity is also included.

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This version of Constance pales in comparison to the first one. Although she comes with nice accessories, there's something about her that makes her look plain. Maybe if the fabric of the suit was in a houndstooth pattern or tweed... Something else that I'd like to see in this era are the shorter hairstyles most women were sporting, barely reaching the shoulders. The long hair looks a bit dated for this decade and especially for models of the time.

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We have seen the cocktail glasses before in IT dolls. Notice the painted glove hands, with dots that mimic the leather perforated driving gloves of old. So, are you getting any of the new line dolls? 

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One last thing: the packaging! Integrity Toys' resident packaging expert, Alain Tremblay, created a brand-new, collector-friendly package for these new collectibles! Each new mini trunk-like package features a sturdy tray construction with individual doors to make sure all of those little glamorous accessories are kept safe and sound! Here's a 3D rendering of the package to give you an idea of what to expect when the new dolls start shipping approximately in the Summer of 2017.

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All photos and information contained herein is copyrighted Integrity Toys, Inc. and Intercap Merchant Partners, LLC 2017 and may not be reprinted or disseminated without express written permission. East 59th and all other character marks followed by ™ or ® are trademarks of Integrity Toys, Inc. Chesapeake City MD USA 21915. All rights reserved. The W Club is a trademark of Intercap Merchant Partners, LLC. All rights reserved.

Doll Photography by Jayme Thornton

Layouts, Graphics and 3D renderings by Alain Tremblay, Marketing.

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Lula Cioccolato in Milan for Salone del Mobile - 50's dollhouse kitchen


Wallpaper magazine posted on their website about the special project of the incredible Lula Cioccolato chocolaterie in Milan. It is the Salone Del Mobile (Furniture Fair) in Milan, the biggest design event of the year, and every shop in the city of course is tuned to this mega-event. So this chocolate shop displays some of their products into this amazing vintage 50's kitchen. Even the packaging is influenced by that era. Check the article here.

Photo courtesy of Wallpaper magazine.