Integrity Toys to release My Little Pony fashion dolls!

It seems Hasbro is so pleased with what Integrity Toys is doing for Jem and The Holograms that they are giving them another brand to release dolls for: My Little Pony (MLP). This line will be about MLP fan made looks (cosplay), not actual ponies (LOL). Let's read the press release:


Integrity Toys, Inc., under license from Hasbro, Inc., is thrilled to announce the "heart MY LITTLE PONY" fashion figure collection, a high end collectible series inspired by and made to honor the fans of the MY LITTLE PONY brand.
This special-edition collection that is guaranteed to be "at least 20% cooler" will include several fashion dolls and figures inspired by both male MY LITTLE PONY brand enthusiasts (often known in popular culture as "bronies") and female enthusiasts (often known as "pegasisters").
"The MY LITTLE PONY brand has the most amazing community of fans, based around the positive messaging showcased on the My Little Pony Friendship is Magic animated series" said Alain Tremblay, marketing director of Integrity Toys, Inc. "We cannot wait to showcase and honor their fandom through this unique and trendy series of collectible 12-inch figures, decked out in MY LITTLE PONY branded gear and more". Vaughn Sawyers, head designer for Integrity Toys added, "As MY LITTLE PONY fans are as firmly entrenched themselves in popular culture as the brand itself, and with fans on our own design team, we felt that now was the perfect time for a collection like this."
This is not the first time Integrity Toys has teamed up with Hasbro, Inc. Integrity also has been producing JEM AND THE HOLOGRAMS collectible dolls under license from Hasbro, Inc. for the past few years.
The heart MY LITTLE PONY figures, which will be done in 1:6 scale (approximately 12 inches tall) are set to be released approximately in the fourth quarter of 2015 and more details about their pricing and where to purchase them will be available closer to the release date.
In the meantime, Integrity Toys has released two prototype sketches, including one male figure and one female figure, and is taking an email sign-up notification list at its website at www.integritytoys.com/mlp. Interested consumers and media can sign up for this email list to get updates about the line and its upcoming release*.


While there is no further information aside from the official press release above, Integrity Toys mentioned the following about the dolls:


  • The male figures will have the current FR: Homme body and the female dolls will sport a new, yet to be unveiled body. There will be more details about this in future announcements.
  • Each figure will come displayed in a new package design, themed around each My Little Pony character associated with the doll or figure.
  • Fans can expect lots of little "themed" accessories and especially designed clothing pieces that express each doll's love for his or her favorite My Little Pony character.
  • This new collection may or may not be distributed via Integrity Toys' network of authorized dealers. Since IT does not have final costing yet, they cannot make this announcement at this time. Exact pre-ordering information will be released when IT is ready to unveil the collection approximately in the fourth quarter of 2015 (Winter 2015-2016).


So what do you think about this? It is certainly not of interest to me but I'm curious about the new body coming.

HASBRO and its logo, JEM AND THE HOLOGRAMS, MY LITTLE PONY and all related characters are trademarks of Hasbro and are used with permission. ©2015 HASBRO. All rights reserved. All photos and information contained herein is copyrighted Integrity Toys, Inc. and Intercap Merchant Partners, LLC 2015 and may not be reprinted or disseminated without express written permission.

Tulabelle gets a new face - the 2015 collection is here!

Tulabelle is one of the 16" doll lines from Integrity Toys - she's supposed to be Poppy Parker's granddaughter, working as a famous fashion blogger. It is characterized by the modern, often eccentric fashions the dolls wear. Up until now, the doll shared a sculpt with Fashion Teen Poppy Parker, with a more modern look applied. Now, she has a new face. The sculpt has changed to look more adult. As the line's designer, David Buttry said:

We know that whenever we make a change to a head sculpt it can be controversial, but we wanted to make this change to the Tulabelle character as we felt that it was time to age her slightly to give us more fashion options and choices. We gave Tulabelle a new head sculpt with more realistic proportions and details. We hope that you'll love the new head sculpt as much as we do.

The proportions may look fine but the face does look bland and a bit weird. It is if Poppy and Hanne Erikson had a child together. It's good for my wallet though. I like some of the separate fashions and accessories but nothing so much that I'd buy a doll for it. The make up on the dolls though is fantastic - I hope we get to see it on other lines too.

Item # 86012
Idol Thoughts
Tulabelle™ Dressed Doll
Limited Edition Size of 400 Dolls
Estimated Ship Date: Approximately Winter 2015
Suggested Retail Price: $150.00
Available for Pre-order from Any Authorized Integrity Toys Dealer 


Doll Tech Specs:
Head Sculpt: Tulabelle 2.0
Body Type: 16" Poppy Fashion Teen
Quick Switch Feature: No
Skin Tone: FR White
Hair Color: Light Blonde
Eyelashes: Yes, Hand Applied 


Tulabelle is a 16-inch fully articulated vinyl fashion doll with rooted hair and hand-applied eyelashes. The fashion consists of a coral pink jacket with blouson sleeves, cropped sleeveless top with Poppy Parker™ screen print in navy blue, green trousers, and orange platform pumps. A navy faux leather clutch finishes off the ensemble. A doll stand is included. For adult collectors ages 15 and up.



Item #86013
Fashion Saga
Tulabelle™ Dressed Doll
Limited Edition Size of 400 Dolls
Estimated Ship Date: Approximately Winter 2015
Suggested Retail Price: $$150.00
Available for Pre-order from Any Authorized Integrity Toys Dealer


Doll Tech Specs:
Head Sculpt Tulabelle 2.0
Body Type: 16" Poppy Fashion Teen
Quick Switch Feature: No
Skin Tone: FR White
Hair Color: Raven
Eyelashes: Yes, Hand Applied 


Tulabelle is a 16-inch fully articulated vinyl fashion doll with fully rooted hair and hand-applied eyelashes. She is dressed in an off-white cropped jacket with embroidered detail on back, gold sequin halter top, and a black faux leather skirt with laser cut star pattern. Signature purple platform shoes and a faux leopard print fur clutch complete the look. A doll stand is included. For adult collectors ages 15 and up. 



Item #86014
Sweet Tartan
Tulabelle™ Dressed Doll
Limited Edition Size of 400 Dolls
Estimated Ship Date: Approximately Winter 2015
Suggested Retail Price: $$150.00
Available for Pre-order from Any Authorized Integrity Toys Dealer


Doll Tech Specs:
Head Sculpt Tulabelle 2.0
Body Type: 16" Poppy Fashion Teen
Quick Switch Feature: No
Skin Tone: FR White
Hair Color: Titian Red
Eyelashes: Yes, Hand Applied 


Tulabelle is a 16-inch fully articulated fashion doll with long, fully rooted hair and hand-applied eyelashes. She wears a fashion consisting of tartan metallic lurex leggings, a navy blue blouse with asymmetrical front placket and a thick white knit pull-over sweater. A navy blue knit beanie with net detail, yellow faux leather combat boots, and an oversized silver metallic faux leather envelope clutch finish this ensemble. A doll stand is included. For adult collectors ages 15 and up. 



Item #86015
Mod*ern Love
Tulabelle™ Dressed Doll
Limited Edition Size of 400 Dolls
Estimated Ship Date: Approximately Winter 2015
Suggested Retail Price: $$150.00
Available for Pre-order from Any Authorized Integrity Toys Dealer


Doll Tech Specs:
Head Sculpt Tulabelle 2.0
Body Type: 16" Poppy Fashion Teen
Quick Switch Feature: No
Skin Tone: Japan
Hair Color: Silver
Eyelashes: Yes, Hand Applied 


Tulabelle is a 16-inch fully articulated fashion doll with fully rooted, short cropped hair and hand-applied eyelashes. She is wearing a multi-coloured pattern sequin mini dress with three quarter sleeves, a short hot pink fur coat with lilac stripe detail, and purple tights. An orange shiny faux leather shrimp shaped clutch and hot pink faux suede platform Mary Jane shoes finish off this mod inspired ensemble. A doll stand is included. For adult collectors ages 15 and up. 



Item #86016
Wicked & Divine
Tulabelle™ Dressed Doll
Limited Edition Size of 400 Dolls
Estimated Ship Date: Approximately Winter 2015
Suggested Retail Price: $$150.00
Available for Pre-order from Any Authorized Integrity Toys Dealer


Doll Tech Specs:
Head Sculpt Tulabelle 2.0
Body Type: 16" Poppy Fashion Teen
Quick Switch Feature: No
Skin Tone: Japan
Hair Color: Golden Blonde
Eyelashes: Yes, Hand Applied 


Tulabelle is a 16-inch fully articulated fashion doll with rooted hair styled in an extravagant, double updo. She is wearing a gold brocade hot pant suit, shocking pink satin bustier, black fishnets and black, pink and gold faux leather platform heels. A black faux leather clutch and gold chain choker necklace finishes off this look. A doll stand is included. For adult collectors ages 15 and up.


Of course this doll comes with the necessary warning from IT: "Note about the hair: As with all dolls with "updo" types of hairstyles, please note that this hairstyle was not intended to be taken down. Should you decide to do so, please note that it is at your own risk, as the head may or may not be fully rooted since the hair was implanted to create the specific style shown".


Pictures of prototype shown below; final production colors and textures may vary slightly.All photos and information contained herein is copyrighted Integrity Toys, Inc. and Intercap Merchant Partners, LLC 2015 and may not be reprinted or disseminated without express written permission. 

New Jem and The Holograms releases: Starstruck Jem and Craig Phillips

Jem And The Holograms will celebrate the 30th anniversary of the brand next month. Integrity Toys just announced two new additions to their Jem collection (now called the Legacy Collection to separate it from the movie merchandise later this year): Starstruck Jem™ and drummer Craig Phillips™. First introduced in the two-part episode called "The Talent Search", Craig is the brother of Stormer of the Misfits and eventually becomes Aja Leith's beau.




















The dolls will be available for pre-order exclusively via IT Direct starting Saturday, September 12th (W Club members are getting a courtesy priority pre-order window). W Club members will be given a priority window to pre-order these dolls before they go on sale for the general public approximately on Monday, September 14th at Noon Eastern. The total cost of each one of the dolls will be $130.00 US + shipping and handling (and tax for Maryland residents only). A deposit of $30 per doll will be required at pre-ordering time to reserve your dolls. These dolls will be expected to ship in approximately Winter 2015. The balance of $100 + shipping and handling (and applicable taxes) per doll will be sent to you via email when the dolls are about to arrive in the warehouse. The dolls will be limited to one per 2015 W Club membership each during the priority per-order period to give a fair chance to a maximum number of fans to obtain these characters. Once the W Club priority period is over, if any dolls are left, they will be made available to the general public and one may order more at that time if they so wish. 

NOTE: The pre-ordering link for the general public will be posted on the official JEM AND THE HOLOGRAMS site and on IT's Facebook page if dolls are still available on Monday, September 14th, 2015.

Item # 14061
Starstruck Jem™
Dressed Fashion Doll
The JEM AND THE HOLOGRAMS™ Collection
Adult Collectible
Limited Edition Size of 500 Dolls
Estimated Ship Date: Approximately Early Winter 2015
Suggested Retail Price: $130.00 + Shipping and Handling
Available for pre-order only via IT Direct


Doll Tech Specs:
Head Sculpt: JEM™
Body Type: JEM AND THE HOLOGRAMS™ / Color Infusion™
Skin Tone: Japan
Quick Switch Feature: No
Hair Color: Pink/Blond Mix
Eyelashes: Yes, Hand Applied


Based on an outfit initially called "Starstruck Guitar" released in 1986 as part of the original 80's toy line by HASBRO, Starstruck JEM is the IT design team's representation of this truly outrageous look. Contrary to the toy line where HOLOGRAMS band members were meant to wear this costume, it became a key look for JEM instead and was seen in many memorable episodes such as "Glitter 'n Gold" and "The Talent Search". Integrity's version of Starstruck JEM features glittery golden make-up, a luscious two-toned hairstyle, a head band that matches her outfit and a flashy golden microphone.


JEM is a fully articulated 12.5-inch vinyl fashion doll with fully rooted hair and hand applied eyelashes. JEM comes with her signature Starstruck look, a golden microphone and mic stand, a golden record award, Jemstar earrings, bracelets and high-heeled boots. A doll stand is included as well. For adult collectors ages 15 and up. 

Item # 14062
Craig Phillips™
Dressed Fashion Figure
The JEM AND THE HOLOGRAMS™ Collection
Adult Collectible
Limited Edition Size of 500 Fashion Figures
Estimated Ship Date: Approximately Early Winter 2015
Suggested Retail Price: $130.00 + Shipping and Handling
Available for pre-order only via IT Direct 


Doll Tech Specs:
Head Sculpt: Riot Llewelyn™
Body Type: Color Infusion
Skin Tone: FR White
Quick Switch Feature: No
Hair Color: Electric Blue
Eyelashes: No


Craig Phillips™ is a fully articulated 12.5-inch vinyl fashion figure with fully rooted hair. Craig comes dressed in his signature look as seen in the hit 80's series, composed of a hot pink short sleeved polo shirt, high-waisted white jeans and tennis shoes. Craig comes with his instrument of choice, his drum kit. Two different interchangeable band logos are included so that you may chose which band Craig will play for, JEM AND THE HOLOGRAMS or THE BLUE BLOODS! A doll stand is included as well. For adult collectors ages 15 and up.


Please note that the doll pictures are a prototype and the final production doll's colors and fabrics may vary slightly. HASBRO and its logo, JEM AND THE HOLOGRAMS and all related characters are trademarks of Hasbro and are used with permission. ©2015 HASBRO. All rights reserved.
All photos and information contained herein is copyrighted Integrity Toys, Inc. and Intercap Merchant Partners, LLC 2015 and may not be reprinted or disseminated without express written permission.

First Fashion Royalty W Club doll for 2015 is Black Tie Ball Vanessa Perrin

This year the W Club exclusive doll announcements are being later than usual. Only the 2nd W Club doll this year, Black Tie Ball Vanessa Perrin was announced yesterday from Integrity Toys to members of the club. She is the first FR club doll this year (the first exclusive was Mood Changers Poppy Parker). 


Item # 91376
Black-Tie Ball
Vanessa Perrin® Dressed Doll 
The Fashion Royalty® Collection
2015 W Club Exclusive
Limited Edition Size: TBA 
Estimated Ship Date: Approximately Winter 2015-2016 
Special W Club Price: $130.00 + Shipping, Handling and Applicable Sales Tax*.
*Deposit of $20.00 due immediately at pre-order, balance of $110.00 + shipping and handling (and tax for Maryland residents) due approximately Winter 2015-2016.


Doll Tech Specs:
Head Sculpt: Vanessa 1.0
Body Type: FR 2013
Quick Switch Feature: No
Skin Tone: FR White
Hair Color: Platinum
Eyelashes: Yes, Hand Applied


Vanessa is a 12.5-inch fully articulated vinyl fashion doll with platinum hair. Her gown is intricately detailed with elaborate corset detailing. Complete with shoes, a lovely jewellery set and a doll stand. For adult collectors ages 15 and up.


She's a stunner. I am a sucker for dolls with smoky eyes and pale lips - just add platinum hair, a lovely gown and a nicely designed jewellery set and I'm in. I bet she will look good in other outfits too. There was a big dispute in the club forum about whether the sculpt used for the photographed doll is the 1.0 version instead of the 3.0. To me she looked like version 3.0 and while the club liaisons initially verified that, later on we received information that the sculpt is indeed that of the original Vanessa, i.e. 1.0. Can't say I am not happy about that as she is a very favourite sculpt indeed.


**All photos (unless otherwise mentioned) and information contained herein are copyrighted Integrity Toys, Inc. and Intercap Merchant Partners, LLC 2015 and may not be reprinted or disseminated without express written permission. Pictures of prototype shown; final production colors and textures may vary slightly.**

Tokidoki Barbie 2015 update: The Platinum Label version

It seems Mattel is not only releasing one Tokidoki Barbie but two. As you can read here, there is a Black label version of the doll coming out on the 1st of September but there will be a second version of the doll, as a Platinum Label edition (no more than 999 dolls available). The catch is that the doll will be available only to those that can complete a treasure hunt for her. It seems Mattel likes to put collectors through hoops to get their rare edition dolls - let's hope the newly updated Barbie Collection website will be up to par for the frenzy coming upon it in two days.


The news were revealed on the Barbie Collection website, first through a video exclusive to club members, but then there was a post for everyone to read. The process will be like this:

The Black Label® version of the doll will be easy to find, while supplies last – the last tokidoki® Barbie Doll was one of the hottest sellers of 2011 – but the Platinum Label® version will be much harder to find. Some will be mixed in with shipments of the Black Label® doll to select retail outlets, and some will be available in the online shop beginning on 9/1 at 9 am PT.Two webpages, somewhere on TheBarbieCollection.com, will have a picture of the tokidoki Cactus Friend that comes with the Platinum Label doll:



When you find the Cactus Friend, click on it to be taken straight to the hidden shop page for the Platinum Label tokidoki Barbie Doll. What webpages will they be, you might ask? Since it’s a Treasure Hunt, we can give you a hint … one single paragraph in this very news story has the answer to which two webpages will have the Cactus Friend on them! It’ll be smaller than the example you see in this news story, but it will be up high, and not in any of the headers, footers, or sidebars of the site. Good luck with the Hunt, and don’t forget to pick up the Black Label version of tokidoki Barbie Doll as fast as you can.

I wish good luck to everyone who tries to get her, it will be hard. She does look better than the Black Label version but still not the kind of doll I collect.

All photos ©2015 Mattel. All Rights Reserved. ©TOKIDOKI, LLC. Designed by Simone Legno