The W Club registration period for 2025 has just begun - and this year it celebrates its 20th anniversary since it begun back in 2006. I joined in 2007, so my 20th will be next year! If I remember correctly, the first W Club exclusive were Agnes Von Weiss Dressing The Part and Veronique Perrin Stylish Escape. The W Club is the one and only Official Collectors' Club for Integrity Toys, covering all their brands including Poppy Parker, Fashion Royalty, NU. Face, NU. Fantasy, East 59th, The Monarchs: Homme, Meteor, Tulabelle True & Co. and more. Registration is only open once a year, so make sure to register by 9 PM ET on Wednesday, March 19th, if you want to be a part of it. A base membership (one time $50 fee) covers all of these perks and more for the 2025 membership year. You can watch the registration video or contact the club if you have any questions.
In addition to the first-to-know information, members-only forum, online chats, priority customer service and special events, W Club members will receive the following opportunities:
Five additional W Club exclusive made-to-order dolls guaranteed throughout the year (we cannot guarantee which lines they will be from or how many from which line, but we are currently expecting that these will come from Poppy Parker, Fashion Royalty, NU. Face and/or NU. Fantasy during 2025).
Special pricing for most* IT Direct releases that are also made available to the public.
Priority access for online and in-person events, if any**.
*THIS IS FOR MOST, NOT ALL of the items. There may be some items excepted, including but not limited to collaboration projects or sales outside of Integrity’s control, such as through dealers.
**If there are any limited attendance events, priority access does not guarantee every W Club member a spot. Some spots may be held for the public or other purposes. Access to any online events does not guarantee access to event-specific products offered.
More details are available in the FAQs (click here to read). The detail purchasing instructions for buying the membership and the registration dolls are here. The big news were that:
No in-person convention for 2025 but an online one, available to all club members.
A Jason Wu doll for the 20th anniversary of the club (outside the 5 club dolls)
Maybe a small scale event similar to Curated but not confirmed.
A lot of teasing about some out of the box releases.
Lilith, Agnes and Poppy are each $175 above the cost of the $50 base membership.So that is $10.00 more than last year for FR and NU Face and $15.00 more for Poppy Parker. Last year the prices were up to only $5.00 per doll. And with the current tariff situation unfolding, it’s going to get worse. A $30 deposit per doll is payable when registering and the $145 balance is due (plus shipping/fees/taxes) upon shipment, currently expected to be Fall 2025, but may happen earlier or later than projected. Let’s check out the dolls on offer.
Item # 82192
Lustre
Lilith Blair™ Dressed Doll
The NU. Face™ Collection
2025 W Club Registration Exclusive Doll
Edition Size: TBD
Price: $ 175+ Shipping - This doll will have a $30 non-refundable deposit due immediately, with $145+ shipping balance due at shipping time, approximately in Fall 2025.
Head Sculpt: Lilith/Eden
Body Type: NF 3.5 (Updated Upper Torso)
Foot Sculpt: High-heeled & Articulated Ankle
Skin Tone: Hungarian
Hair Color: Dark Chocolate
Eyelashes: Yes, Hand-applied
The Story:
Lilith knew that her good friend and fellow NU. Face model Giselle’s older sister, the Baroness Agnes von Weiss, was pouring millions of dollars into a new lifestyle venture. Agnes had immensely wealthy backers and a lot of promotional work was to be had for the new “AvW” brand. Always savvy, Lilith positioned herself to be part of the social and print media launches. Agnes thought the idea was brilliant and wanted both Lilith and her twin sister Eden to work in tandem.
Despite prodding from her sister, Eden pushed back. Eden was very loyal to W Cosmetics and the Perrins and thought there might be a conflict in working so closely with Agnes. This was creating some issues between the sisters, which was only heightened when Agnes secured Lilith an invitation to the 20th Anniversary Gala, but not one for Eden.
The night of the event, Agnes picked Lilith up in her chauffeured platinum Bentley, where they discussed some key networking tactics for the event as Lilith primped her look. Lilith went to grab her favorite W Cosmetics lip gloss and stopped herself. The gloss was too good to give up, but Lilith didn't even want to imagine the wrath that would come her way if Agnes saw her use anything with her biggest rival's logo on it. Her contract would surely be torn up on the spot, at a minimum!
Upon arrival at the Gala, Agnes realized they hadn’t received all-access “VIP” level entrance.
Making sure to be indispensable to Agnes, Lilith created a diversion by getting her dress caught in the Bentley’s door, screaming and attracting paparazzi and then turning in the perfect way to model the gown for the photos…
“It’s an AvW original, launching soon” Lilith said to each reporter and photographer who snapped her orchestrated picture, turning “in distress” into “check out this dress!”
Lilith watched Agnes sneak into the VIP lounge and gave a wry smile to the cameras, pleased with her work. Her sister would never…
Includes:
12.5-inch articulated doll with rooted hair and hand applied eyelashes;
Stunning strapless short antique gold gown with dramatic side train;
Golden "leather" ankle strap pumps;
Seamed pantyhose;
Doll-sized 20th Anniversary Gala invitation;
Doll-sized 20th Anniversary Gala attendee swag bag, which includes a miniature reproduction of an original Fashion Royalty dealer catalog from 2002;
Doll-sized W Cosmetics branded lip gloss;
Ornate black and purple clutch purse;
Drop earrings with cameo detail;
Metal feather-inspired bracelet;
Oversized square ring;
Pair of long-manicured hands;
Alternate pair of grip hands;
Doll stand;
Certificate of authenticity.
I admit I was a bit disappointed seeing Lilith as an upgrade doll again. I was expecting either a real surprise like Takeo returning, or at least Dominique or Annik. But I guess IT wants a very surefire doll sculpt to entice more collectors to join, and the Blair twins are very popular. Also, what is it with no dark skinned or Asian dolls (yes I know Rayna is from the Middle East but she is Caucasian-passing) not appearing as upgrades two years in a row? IT is a black owned company that was created to offer a diversity of dolls for a neglected part of the doll market - it does not show here.
Even though this is not a favourite sculpt of mine (and I know I am in the minority here), this particular doll ticks a lot of boxes for me. I like her hairstyle and make up, I like her dress and accessories and the overall look is quite impressive, as a club doll should be. So I might probably end up getting her along with my membership.Her dress reminds me of Laquan Smith dresses like this one.Below is a closer look at her gala related accessories (the story-line continues from the last W Club doll for 2024).
There is a video showing the doll rotating, watch below:
Item # 91562
Gardenia
Baroness Agnes Von Weiss® Dressed Doll
The Fashion Royalty® Collection
2025 W Club Registration Exclusive Doll
Edition Size: TBD
Price: $175 + Shipping - This doll will have a $30 non-refundable deposit due immediately, with $145 + shipping balance due at shipping time, approximately in Fall 2025.
Head Sculpt: Agnes
Body Type: FR 6.0
Foot Sculpt: High-heeled & Articulated Ankle
Skin Tone: Japan
Hair Color: Pale Blonde
Eyelashes: Yes, Hand-applied
The Story:
The Baroness herself, Agnes Von Weiss, had been plotting her comeback for several years—an eponymous lifestyle brand that ventured into every territory imaginable, including fashion, cosmetics, accessories and other lifestyle wares. She had decided that the Blair twins would be the perfect influencers to help launch the brand across social and print media, and while Lilith Blair had jumped on the opportunity, her sister Eden was being difficult to nail down.
Critical to getting the right press for the launch was appearing at the industry event known to insiders as the “Anniversary Gala”. With it being the 20th anniversary, invitations were more coveted than ever, and Agnes spent hefty sums with PR agents and gift baskets making sure to secure her limited invite. Agnes was thrilled that she was able to secure invitations for her and Lilith, and decided it would be a perfect opportunity for them to both dress in preview pieces from the fashion part of the collection, now going under the “AvW” brand.
In addition to working on her launch, Agnes was also trying to distract her competition. She was sabotaging launch events by stealing booked space, offering a higher price, double-booking noted fashion photgraphers and even catfishing key players at rival brands, including Vanessa Perrin, to whom she had sent everything from love poems in French to bouquets of flowers.
Agnes was very pleased with her work until she and Lilith arrived at the event in her chauffeured Bentley. After emerging from the car to paparazzi clicks, she noticed two lines—one for guests and one for VIPs…
“Lilith, dear, does your invitation say ‘VIP” on it?” Agnes inquired.
Lilith shook her head "no".
“I am going to need you to create a diversion,” Agnes directed.
Lilith got the train of her gown intentionally stuck in the Bentley’s door, calling for help and distracting everyone. This created just the diversion needed for Agnes to slip past security and sneak directly into the VIP champagne tasting area.
While several of the event organizers knew Agnes had not been invited to the champagne lounge, nobody dared approach her, worried that she would cause a commotion.
However, the calm did not last. When Agnes spotted Adèle Makéda in a small group toasting, she sauntered right up to her and tapped her shoulder. Adèle turned around and in shock, dropped her champagne, with the liquid spraying down the front of Agnes’s gown…
Includes:
12.5-inch articulated doll with long rooted hair and hand applied eyelashes;
Beautiful strapless gown with black trimmed bodice attached to a voluminous magenta skirt with removable floral appliqué belt;
Strappy stilettos with hot pink flower detail;
Doll-sized 20th Anniversary Gala invitation;
Doll-sized 20th Anniversary Gala attendee swag bag, which includes a miniature reproduction of an original Fashion Royalty dealer catalog from 2002;
Magenta handbag with "gold" chain and filigree detail;
Newly developed champagne flute with interchangeable tilted and non-tilted pink "liquid" effect inserts (for more realistic closeup photography);
Dramatic drop earrings;
Ring;
Beaded bracelet;
Pair of long-manicured hands;
Alternate pair of grip hands;
Doll stand;
Certificate of authenticity.
Agnes is a fitting 20th anniversary club registration exclusive for FR (see the beginning of this post), but so would have been Veronique, which was the expectation from a large number of collectors. An equally large number were expecting a doll that has a long time to appear for the club, either Natalia or one of the older Homme guys - Pierre, Francisco or even Takeo Mizutani. Nevertheless, here she is in a big Barbie styled and coloured gown that is not very Agnes at all. I understand we already got many mermaid shaped dresses recently, but there are other shapes to an evening dress (and plenty of couture houses to copy, ehm, sorry, reference). The stretchy lace that makes up the finishing of the bustier top and its removable belt do not help the least. Her face is gorgeous, with the Ocean Drive screening (which can be retired now, please) and her luscious hair bring to mind Optic Verve Agnes but also Optic Clash Dania Zarr.
Her accessories are very nice, the gorgeous retro-styled bag, the rose adorned shoes, the jewellery suite and the gala extras. Although these are a bit lacking compared to Lilith or Adele - one champagne glass only (with two options for its content, tilted and level - the tilt looks hyperbolic in the photos, only close to the mouth the liquid might get this angle) and no cosmetics item - she could have had something from her own new brand to showcase at the event. I am on the verge of ordering her as well but not certain and that says something.
You can see a video of the doll rotating below:
Item # 77266
Glamour Pink!
Poppy Parker® Dressed Doll
The Poppy Parker® Collection
2025 W Club Registration Exclusive Doll
Edition Size: TBD
Price: $ 175+ Shipping - This doll will have a $30 non-refundable deposit due immediately, with $145 + shipping balance due at shipping time, approximately in Fall 2025.
Head Sculpt: Poppy
Body Type: PP 1.5
Foot Sculpt: High-heeled & Articulated Ankle
Skin Tone: Japan
Hair Color: Hot Pink
Eyelashes: Yes, Hand-applied
The Story:
As Poppy Parker was on the way to the movie premiere event for "Pinkie", she closed her eyes and daydreamed. What luck that while taking her precious pet Pinkie Parker to the salon for her very first "pawdicure", she happened to run into Jack Jeffries, the biggest movie magnate in all of Hollywood! Jack had been wanting to work with Poppy and was so smitten with Pinkie, he offered them both a movie deal on the spot, with Pinkie getting the title role! When Poppy finally arrived at the premiere and stepped onto the red carpet, she couldn't help but giggle as swarms of fans clamored not just for hers, but for Pinkie's "pawtograph", too!
Includes:
12-inch articulated doll with long rooted hair and hand-applied eyelashes;
Glamorous metallic pink floral brocade column dress with cut-outs and bow detail at waist;
Hot pink faux fur stole with "tails";
Pinkie Parker dog made of pink faux fur with hair bow and ribbon collar and "silver" heart tag;
Pinkie branded dog carrier;
Pinkie "pawtographed" headshot;
Pink satin closed-toe pumps;
Pink satin evening clutch bag with chain detail;
Pink stone drop earrings;
"Silver" bracelet with pink stones;
Large pink stone ring;
Pair of long-manicured hands;
Alternate pair of hands;
Doll stand;
Certificate of authenticity.
Ever since Ciao Poppy! (a very limited Italian convention release) and even more Pink Lemonade (the most ordered Poppy ever), IT has been trying to recreate the moment and make pink-haired Poppy dolls a regular theme. The obvious Barbie parallels are too much to ignore though and, despite being inspired by one of the extravagant looks of Shirley MacLaine in What A Way To Go, she looks bored and tired. If she had the original look from the film it would have looked so much better - IT needs to secure the license to do the full round of costumes from that film, it is a tour-de-force by Edith Head. The hairstyle couls have either been more like the one Shirley has with the look in the film or at least reference Mayhem In Monte Carlo Poppy. Or make something new and similar to this fantasy hair interpretation. She has a new screening, which David Buttry said was inspired by elements he liked from other Poppy screenings. I am not fond of it in this iteration, will wait to see how it looks in different colours and another doll. The hair is the same as Commanding Attention Poppy. The fabric of the dress has been seen before, in a different colour, on the Scope Out outfit from last year’s convention Style Lab Rayna (no.7). Not crazy about it.
She comes with the flat dog she has been with before, this time in pink, as supposedly the dog is the star who’s attending the premiere of its film. We have seen the stole before but not in this colour and she is lacking the then ubiquitous opera length gloves, which would make the whole look much more 60s adjacent. The rest of the accessories are typical Poppy ones. The dog gets a carry-all bag made of carton, which looks like a milk carton with a flat dog inside.
You can see a video of the doll rotating below:
IMPORTANT NOTE: Prototypes shown, the final product may vary. Background and props are not included. These collectibles are meant for adult collectors ages 15 and up only. The dolls cannot stand alone; doll stands are included.
All photos and information contained herein is copyrighted Integrity Toys, Inc. and Intercap Merchant Partners, LLC 2025 and may not be reprinted or disseminated without express written permission. POPPY PARKER, FASHION ROYALTY, NU. FACE, EAST 59TH, THE MONARCHS HOMME, METEOR, NU. FANTASY, TULABELLE TRUE & CO. and all other character marks followed by ™ or ® are trademarks of Integrity Toys, Inc. Chesapeake City MD USA 21915. All rights reserved. The W Club is a trademark of Intercap Merchant Partners, LLC. All rights reserved.
Photography by Bill and Shaunessey Peck. Layouts and graphics by Alain Tremblay, Marketing.
