Marvel and Mattel unveil amazing X-Men ladies in SDCC: Storm, Dark Phoenix and Mystique

It is not uncommon for Marvel and other big companies to unveil new superhero dolls in SDCC - in fact it’s a given, even when they are not comic-con exclusives. So yesterday, during the event’s preview day, the three X-Men ladies everyone had been waiting for were unveiled. They celebrate Marvel’s 80-year anniversary.

From Mattel designer Bill Greening’s  instagram  - the SDCC stand of the Marvel Barbies

From Mattel designer Bill Greening’s instagram - the SDCC stand of the Marvel Barbies

The three dolls use the same body as the Wonder Woman collector doll and will be available from today to pre-order exclusively from and Barbie Signature. The release date is October and they will then be available in shops as well. Retail price $54.99. We know dealers have been able to pre-order them so contact your favourite dealer for details.


STORM: Born Ororo Munroe, Storm is one of the most powerful mutants on Earth. As a member of the X-Men team, she confounds enemies with her ability to manipulate weather and the atmosphere. Storm Barbie® doll is as electrifying as the character she emulates. This collectible Barbie® doll captures Storm’s iconic look in a shiny-black bodysuit, cape and thigh-high boots, all with metallic-gold trim. Gauntlets, a headdress and her signature gemstone brooch finish the fierce look.


The dolls are designed with their original comic book looks, no relation to their movie counterparts. I love how Storm looks here, although the lack of heels on her boots is weird for these feet. I know Storm hovers over the ground instead of walking on it when she’s on super hero mode but this does not work perfectly for a doll. Other than that, she’s perfection. It looks like she is using the Selma sculpt.


MYSTIQUE: This Super Villain is a mutant born with the ability to shapeshift. She deceives her enemies by mimicking the appearance and voice of any person. Mystique Barbie® doll is as beguiling as the character she emulates. This collectible Barbie® doll captures the Super Villain’s iconic look in a white dress with a double slit and belt of skulls. Details include white gloves, boots, and the signature skull detail adorning her forehead.


Great Mystique doll - I hope the hair will be perfect like this IRL. Love the scull accessories. She has the Louboutin sculpt.


DARK PHOENIX: Also known as Jean Grey-Summers, Dark Phoenix is an Omega-level mutant with telepathic and telekinetic powers. This beloved character, who has faced numerous deaths and rebirths, wrestles with her personal demons. Dark Phoenix Barbie® doll is as fierce as the character she emulates. This collectible Barbie® doll captures Dark Phoenix’s iconic look in a red bodysuit with shimmering gold details, including the gold phoenix graphic, thigh-high boots, gloves and a sash.


Beautiful Jean grey in her Dark Phoenix era, using the Mermaid sculpt. Again no heel boots, probably because she was not walking but flying all the time.

David Bowie’s Space Oddity was released 50 years ago today and there is a Barbie inspired by him.

The seminal David Bowie song “Space Oddity”, was released as a 7-inch single on 11 July 1969. The opening track of his namesake 2nd studio album, it became one of his signature songs. And curiously enough, Mattel has released a Barbie inspired by the amazing artist.


The doll will be produced in a limited edition, as she is a Gold Label™️ doll. She’s dressed in one of his iconic Ziggy Stardust outfits, the metallic “space” suit with red and blue stripes, winged shoulders and red platform boots, as pictured in this legendary photo by Masayoshi Sukita from 1973. The suit was designed by his then costume designer Freddie Burretti (21 years old then and David’s boyfriend too!) alongside Kansai Yamamoto. The boots were designed and made by Kansai Yamamoto, bought by David and Angie from Boston 151, the shop in London’s Fulham Road that represented the designer in the UK. The boots would be worn again by Bowie, this time with jeans, in his nineties homecoming tour.


The make up was by Pierre LaRoche, Bowie’s personal make-up artist. He designed the sunburst circle on the singer’s forehead (and later the lightning bolt). Which brings us to what I think is a missed opportunity here: I would have preferred for the Bowie tribute doll to be more androgynous, as befits the great artist, and also have the lightning bolt make up, plus more spiky hair. The doll looks nice and I will probably get her, but she’s too slick and proper for a representation of the artist in that era. Just see what it might have been in this OOAK doll made by talented Russian duo AFD Group Dolls.


Here is the information from Mattel:

Barbie® David Bowie Doll

Ages: Adult Collector



Introducing Barbie® as David Bowie. In a definitive celebration of two pop culture icons, Barbie® honors the ultimate pop chameleon, English singer, songwriter and actor, David Bowie, whose dramatic musical transformations continue to influence and inspire. With a career spanning over five decades, David Bowie was at the vanguard of contemporary culture as a musician, artist, and icon. He was, and remains to be, a unique presence in contemporary culture. Dressed as Bowie’s fantastic sci-fi alter ego, Ziggy Stardust, in the iconic metallic ‘space suit,’ this collectible Barbie® doll honors the cultural legacy of the musical genius who redefined rock and roll. Subject to availability. Colors and decorations may vary. 

  • Label: Gold Label®

  • Designer: Linda Kyaw

  • Release Date: 7/11/2019

  • Included with doll: Blouse, pant, boots, doll stand

  • Customization: Painted fingernails, painted art on forehead

  • Eyelashes: Painted

  • Fashion: Metallic suit and platform boots

  • Fashion Sewn On?: No

  • Body Type: Articulated-Original

  • Doll Stand: Yes

  • Facial sculpt: Star

  • Package Dimensions (H/D/W): 13" x 3" x 8"

  • SKU #: FXD84


Gigi Hadid Barbie is going on sale tomorrow!

It had been announced earlier this year that the Gigi Hadid Tommy Hilfiger Barbie would be going on sale, but we did not expect her before 2018. If you remember, Mattel originally made an OOAK doll in Gigi Hadid's likeness to celebrate her Tommy x Gigi collections with Tommy Hilfiger. The Instagram posts featuring the doll that were posted on @BarbieStyle account had more than 100,000 likes and 1,500 comments. It was only a matter of time before both companies and the model agreed on a commercial release of the doll. 


The doll is a bit different from her OOAK incarnation. The $50 Tommy x Gigi Barbie doll is wearing a navy flag hoodie from the collection with shirts shorts and sneakers, a look Gigi was wearing on the fall 2016 Tommy x Gigi show.


I liked the OOAK outfit better. The striped dress was more elegant and stylish. I guess that the street style will be more popular with non-collectors though. The doll’s head seems a bit bigger too. It’s great to see an articulated body (Mattel’s stiff bodies are a major reason I rarely buy any) but the flat feet make her redress options fewer. Maybe shoes from the Fashionistas will fit her. The OOAK had articulated ankles and was wearing flat platform sneakers (similar to the ones worn by the model next to Gigi above).


Of course Gigi is thrilled with the doll, as she mentioned in a statement. “I’m so honored to have my own Barbie, which celebrates an iconic moment in my partnership with Tommy Hilfiger. Seeing the final look of the doll was an amazing experience, and I’m excited to share this really cool creation with fans around the world.”


Tommy Hilfiger released a statement too. “The collaboration with Gigi and Barbie was an exciting new twist on our brand’s history of partnering with pop culture icons and our ongoing ambassadorship with Gigi.” The model has one more season of collaboration with the brand, due this coming February. 


The doll will be available for sale from Tuesday, 5th of December, on,, select global retailers and Tommy Hilfiger flagship boutiques in New York, London, Paris, Amsterdam and Düsseldorf, starting at 6 a.m., EST. The doll is on preorder and ships on December 29th.


The Barbie website has the following information:

”Designed in collaboration with Tommy Hilfiger, the TommyXGigi Barbie celebrates the unforgettable runway event where Gigi Hadid was introduced as global brand ambassador for TOMMY HILFIGER womenswear. The doll is styled in a classic navy TOMMY HILFIGER flag hoodie, white shorts with red trim and brand logo, and white slip-on sneakers, matching Gigi Hadid's closing look for the Fall 2016 TOMMYNOW experiential runway event at which the first TommyXGigi capsule collection was introduced”.


  • Doll Designer: Linda Kyaw
  • Label: Black
  • Body Type: B50 Poseable Body
  • Facial sculpt: Gigi (New Sculpt)
  • Fashion: Sweater, shorts
  • Fashion Sewn On: No
  • Accessories: Bandana, shoes
  • Doll Stand: Yes
  • Package Dimensions (H/D/W): 13“ x 3.3“x 8“
SKU #: FPV63

Photos courtesy of Mattel and Tommy Hilfiger.