Marvel and Mattel unveil amazing X-Men ladies in SDCC: Storm, Dark Phoenix and Mystique

It is not uncommon for Marvel and other big companies to unveil new superhero dolls in SDCC - in fact it’s a given, even when they are not comic-con exclusives. So yesterday, during the event’s preview day, the three X-Men ladies everyone had been waiting for were unveiled. They celebrate Marvel’s 80-year anniversary.

From Mattel designer Bill Greening’s instagram - the SDCC stand of the Marvel Barbies

From Mattel designer Bill Greening’s instagram - the SDCC stand of the Marvel Barbies

The three dolls use the same body as the Wonder Woman collector doll and will be available from today to pre-order exclusively from Gamestop.com and Barbie Signature. The release date is October and they will then be available in shops as well. Retail price $54.99. We know dealers have been able to pre-order them so contact your favourite dealer for details.

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STORM: Born Ororo Munroe, Storm is one of the most powerful mutants on Earth. As a member of the X-Men team, she confounds enemies with her ability to manipulate weather and the atmosphere. Storm Barbie® doll is as electrifying as the character she emulates. This collectible Barbie® doll captures Storm’s iconic look in a shiny-black bodysuit, cape and thigh-high boots, all with metallic-gold trim. Gauntlets, a headdress and her signature gemstone brooch finish the fierce look.

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The dolls are designed with their original comic book looks, no relation to their movie counterparts. I love how Storm looks here, although the lack of heels on her boots is weird for these feet. I know Storm hovers over the ground instead of walking on it when she’s on super hero mode but this does not work perfectly for a doll. Other than that, she’s perfection. It looks like she is using the Selma sculpt.

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MYSTIQUE: This Super Villain is a mutant born with the ability to shapeshift. She deceives her enemies by mimicking the appearance and voice of any person. Mystique Barbie® doll is as beguiling as the character she emulates. This collectible Barbie® doll captures the Super Villain’s iconic look in a white dress with a double slit and belt of skulls. Details include white gloves, boots, and the signature skull detail adorning her forehead.

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Great Mystique doll - I hope the hair will be perfect like this IRL. Love the scull accessories. She has the Louboutin sculpt.

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DARK PHOENIX: Also known as Jean Grey-Summers, Dark Phoenix is an Omega-level mutant with telepathic and telekinetic powers. This beloved character, who has faced numerous deaths and rebirths, wrestles with her personal demons. Dark Phoenix Barbie® doll is as fierce as the character she emulates. This collectible Barbie® doll captures Dark Phoenix’s iconic look in a red bodysuit with shimmering gold details, including the gold phoenix graphic, thigh-high boots, gloves and a sash.

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Beautiful Jean grey in her Dark Phoenix era, using the Mermaid sculpt. Again no heel boots, probably because she was not walking but flying all the time.

She-Ra exclusive SDCC Mattel doll - with a stolen design for her sword

It has been a few days since images of the exclusive San Diego ComicCon exclusive She-Ra doll from Mattel surfaced on-line, first in USA-Today and later in various websites and forums. She looks impressive and has a new body design that is somewhere between the Made-to-Move bodies and a superhero sculpt. She will retail for $75 and of course you can only get it if you visit ComicCon.


She has different outfits and accessories that are interchangeable, offering a variety of looks.


Some more photos:









The thing is that Mattel (or more precisely, the designer working for Mattel who did this doll) has copied the gold sword from a professional Greek comic artist, Yannis Rubus Rubulias, who had done a fan-art depiction of She-Ra back in 2011.


See what they did?


The resemblance is uncanny. It is not the first time we see this kind of copying in the doll world but a major company doing it is the icing on the cake. Whoever designed the doll should have contacted Yannis to ask for permission and copyright. What do you think?

All doll photos are by Mattel, art by Yannis Rubus Rubulias

San Diego Comic Con Jem And The Holograms IT exclusive: Twilight In Paris

Every year, Jem fans eagerly await the announcement of the Integrity Toys San Diego Comic Con exclusive Jem doll - much desired and sought after all over the world. This year's special release is a Quick Switch Jem/Jerrica doll (for me this is probably the reason this system was developed in the first place), in a special package, courtesy of the multi-talented Alain Tremblay from IT. Let's find out more about the doll:

TWILIGHT IN PARIS™ JERRICA BENTON/JEM Doll 
Ages: 15 and up
Approx. Retail Price: $149.99 US
($162.00 with California Sales tax included at the show)
Available at Hasbro's Booth #3329 at Comic-Con International in San Diego




This fully articulated, Special Edition Twilight in Paris™ Jerrica Benton/Jem doll stands 12.5 inches tall and features all of the components needed to transform the doll from Jerrica Benton into Jem via Integrity Toys' QuickSwitch system that allows users to easily pop the head sculpts on and off, as well as the corresponding clothing components.


As a bonus, this highly sought after collectible is brought to fans intricately packaged in a custom souvenir box that turns into a 30" tall diorama of the Eiffel Tower to use as a background to display Jem And The Holograms. Doll stand and certificate of authenticity included. Following the convention, a limited number will be available on HasbroToyShop.com.



The outfit is based on a vintage 80's Flip Side Fashion, which was called "Like a Dream" back in the day, now paired to go with movie director Anthony Julian. Instructions are provided to help turn the package in the the Eiffel Tower Diorama:


As I mentioned in the introduction, the packaging was created by Alain Tremblay, The actual doll was designed by Vaughn Sawyers. Both guys are huge fans of the series and they keep on proving it with each successive release in this line.
The price of $149.99 announced above does not include California Sales tax, so the actual price at the SDCC show will be $162.00 tax included.

Important: This release is a HASBRO exclusive and neither the W Club or IT Direct will have any quantities available of this doll or have access to it in any way. IT will not be able to help anyone pre-order this exclusive either and does not have further information about timing or anything else at this time.


If you are curious and would like to view the entire "Twilight in Paris" music video, here it is:


HASBRO and its logo, JEM AND THE HOLOGRAMS and all related characters are trademarks of Hasbro and are used with permission. ©2015 HASBRO. All rights reserved.
All photos and information contained herein is copyrighted Integrity Toys, Inc. and Intercap Merchant Partners, LLC 2015 and may not be reprinted or disseminated without express written permission.