We thought we were getting one Jason Wu Club 20th Anniversary doll this year but, no, we just discovered we are actually getting another one (and a Poppy to come). All W Club members get the chance to pre-order "Optic Gold" Nadja Rhymes, designed by Jason Wu. There was also a mention during the video pre-recorded presentation that we will see him again soon - is that for his Poppy or something else entirely?
Item # 12335
Optic Gold
Nadja Rhymes™ Dressed Doll
The Jason Wu™ Collection
Edition Size: TBD
Expected Ship Date: Winter 2025
Head Sculpt: Nadja 2.0
Body Type: NF 3.0
Foot Sculpt: High-heeled
Skin Tone: Light Honey
Hair Color: Sandy Blonde
Eyelashes: Yes, Hand-applied
MSRP: $199 + S & H
Special W Club Price: $185 + S & H
Tariff Surcharge (Portion passed on to customers; estimated based on 30% at time of receipt, subject to below)*: $14
Sales method: These dolls are guaranteed made-to-order for 2025 W Club members only- 1 per membership.
($50.00 NRD deposit due now, $135.00 + S, H, taxes & any tariff surcharge* due in approximately Winter 2025)
*The tariff surcharge is the portion of tariffs in US dollars that will be passed on to the customers. The estimate of the portion to be passed onto customers above is based on a 30% tariff rate at the time that this product is received by Integrity Toys out of Customs. If the tariffs are lower at that time, the surcharge will also be lowered. If the tariffs are eliminated at that time, there will be no surcharge. If the tariffs are higher at that time, the surcharge will likely be adjusted higher. This amount above is provided as a courtesy to calculate the cost based on the information and tariff levels as they are today, but are subject to the aforementioned changes. Please contact IT and the W Club if any of this is unclear before pre-ordering.
The Story:
In celebration of the W Club’s 20th anniversary, Jason Wu brought together varied inspirations to create the gorgeous Optic Gold Nadja Rhymes doll! He blended collector-favorite past Fashion Royalty couture (in Optic Verve and Optic Clash), marrying it with an inspirational gown that Wu had conceptualized for a famous celebrity. He chose Nadja as the perfect representative model, using custom fabric made for his own adult-sized couture fashions to complete the look. The result, another gorgeous, celebratory creation available to all W Club members to order as a special bonus!
Included:
12.5-inch articulated doll with rooted hair and hand applied eyelashes;
Opulent golden strapless gown with oversized bow detail at the waist, made of sumptuous Jason Wu custom couture fabric;
Golden martelé texture clutch purse;
Golden ankle-strapped high heels;
Runway-inspired asymmetrical golden and "jeweled" earrings;
Extravagant three-tiered "jeweled" necklace;
Pair of grip hands;
Alternate pair of golden chromed gloved hands;
Doll stand;
Certificate of authenticity.
Jason said that this, contrary to his dolls always wearing miniature versions of his dresses, is inspired by a Fashion Royalty holy grail doll: Optic Verve Agnes Von Weiss. But there is a thread connecting this to his real-life dresses: the fabric is a scaled down version of the one used on a gown from his Fall/Winter 2024 collection (seen on the left below) and later worn by Eiza González on the premiere of her film The Ministry of Ungentlemanly Warfare in April 2024 (seen on the right below).
The fabric is metallic and has a martelé texture (hammered metal) that is quite difficult to translate to doll scale - you can see it better on the train of the dress in the photo of the doll’s back. They had to go to the factory that made the fabric for Jason originally, to recreate it in doll scale. She is literally dripping with gold - her hands are chrome gloves, she has a coordinating clutch (with martelé texture too), the earrings are a new design that looks organic (they are slightly different from each other) and the necklace is a remake of the one Optic Verve Agnes was wearing. Nadja’s face could have used a bit more intense lip colour to pop. The price is a bit lower than the usual Jason Wu Collection dolls come with, but the extra tariff charge makes it the same.
You can see the rotating doll in the video below:
IMPORTANT NOTE: Prototypes shown, the final product may vary. Background and props are not included. This collectible is meant for adult collectors ages 15 and up only.
All doll photos (unless otherwise mentioned) and information contained herein is copyrighted Integrity Toys, Inc. and Intercap Merchant Partners, LLC 2025 and may not be reprinted or disseminated without express written permission. FASHION ROYALTY and all other character marks followed by ™ or ® are trademarks of Integrity Toys, Inc. Chesapeake City MD USA 21915. All rights reserved. JASON WU COLLECTION is a trademark of JWU, LLC. and is used under permission. The W Club is a trademark of Intercap Merchant Partners, LLC. All rights reserved.
Doll Photography by Bill and Shaunessey Peck; Layouts and graphics by Alain Tremblay, Marketing.