Integrity Toys Summer 2019 reveal: new Tulabelle for The Industry

The surprise from the Poppy reveal was nothing compared to the Industry one. Not even a capsule collection was dedicated to The Industry: only one single doll was unveiled, the new refreshed and revamped Tulabelle. The doll pays homage to her first 16” namesake, wearing the same outfit, with an added look as a bonus. The new sculpt looks nothing like the previous one, not even like the original 16” doll. She looks like she has a wide face, a worrying trend for new Integrity sculpts. The outfit is nice, channelling Anna Sui boho chic, with great accessories, but I don’t like the doll. She has hints of a young Marie Osmond. Not a good thing in my book. And she is $155.00. Ouch.

A real life image of the doll, from the designer himself, David Buttry.

A real life image of the doll, from the designer himself, David Buttry.

She does look better in the real life photo by David Buttry, which is encouraging. Will see how she transforms in future incarnations. The China factory problems are the reason again for not having a proper Industry collection. Looks like this is going to be a dry doll year. Only W Club members are allowed to enter a lottery for a chance to purchase this doll, so if you want one, you’ll have to wait for a chance to pick her up on the secondary market.


Item # 88009

Yeti For It

Tulabelle True™

Dressed Doll Mini Gift Set

The Industry™

IT Direct Exclusive

Expected Ship Date:

In-stock (Ships Once Winners Have Paid)

Special Member-Only Pricing:

$155.00 + S & H



Edition Size: 700

Head Sculpt: Tulabelle 2.0

Body Type: Industry

Foot Sculpt: High-heeled Foot

Skin Tones: Japan

Hair Colors: Raven

Eyelashes: Yes, Hand-applied

Quickswitch: No



  • 12-inch fully articulated doll with rooted hair and hand-applied eyelashes;

  • Tulabelle's main look is composed of a retro-inspired frilly lace shirt, worn under a faux-fur waist-length sleeveless vest and fitted denim pants;

  • Retro-inspired, cap sleeve mini-dress with embroidery detail;

  • Black faux-leather over-the-knee platform boots;

  • Pair of high-contrast platform pumps;

  • Fishnet knee-high socks;

  • Oversized black "pearl" necklace;

  • 60's inspired oversized "jeweled" necklace;

  • Matching earrings, bracelet and ring set;

  • Intricately embroidered, high-contrast clutch purse;

  • Ultra-glam, metallic clutch purse;

  • Black aviator sunglasses with purple tinted lenses;

  • Alternate pair of hands with long fingernails;

  • Doll stand;

  • Certificate of authenticity.


Offer Type: Right-to-buy lottery.

Participation Deadline: August 23rd, 2019, Noon Eastern time.

Pricing (FOR W CLUB MEMBERS ONLY): $155.00 + S&H

Final Edition Size: 700 mini gift sets only.

Shipping Timing: In-stock. Should ship as soon as winners have paid.

Availability: IT Direct offered to 2019 W Club members only.


Final fabrics, colours and textures may vary slightly. For adult collectors ages 15 and up only.

All photos and information contained herein is copyrighted Integrity Toys, Inc. and Intercap Merchant Partners, LLC 2019 and may not be reprinted or disseminated without express written permission. The INDUSTRY, Tulabelle and all other character marks followed by ™ or ® are trademarks of Integrity Toys, Inc. Chesapeake City MD USA 21915. All rights reserved. The W Club is a trademark of Intercap Merchant Partners, LLC. All rights reserved. Doll Photography by Jayme Thornton, unless otherwise indicated. Layouts and graphics by Alain Tremblay, Marketing.

The final RuPaul doll of the new series, Red Realness, is now available from Integrity Toys

Integrity Toys, in collaboration with RuPaul Charles himself, just released the third and final doll in the recent series, Red Realness. in this incarnation, RuPaul is serving you her classic two "mint" lunch - the lunch with the contestants near the end of each season where they are served tic tacs for lunch. This doll is more limited than the first one in the series, so make sure that you get one before Red Realness sashays away.


Item # 14103

Red Realness

The RUPAUL Doll™

Approx. Ship Date: In-Stock, should start shipping after IFDC, on July 1st, 2019.

Price: $145.00 + Shipping

Edition Size: 750


Head Sculpt: RuPaul

Body Type: New Special Body Type

Foot Type: High-heeled (Compatible with FR Shoes)

Skin Tone: Light Honey

Hair Color: Golden Blond

Eyelashes: Yes, Hand-applied

Quickswitch: No



12.5-inch/1:6 scale, fully articulated, vinyl collectible doll, rooted hair and delicately hand-applied eyelashes;

Elaborate red hot micro-sequined stage gown designed by Jason Wu;

Killer red and chrome laced-up heels;

Faux-ruby covered oversized hoop earrings;

Faux-silver cuff bracelets with faux-ruby accents;

Miniature plate with faux-silver plate cover and two miniature "mint" lunch;

Pair of hands with long manicured nails;

Alternate pair of grip hands;

Doll stand;

Certificate of authenticity.


While the first series of Ru Paul dolls were quite varied in style and looks, this one is just Ru Paul triplets that only change colours between them. All three have similar hairstyles and make up, sequined long gowns that look alike and similar jewellery. The only major difference each time is the accessories, with the best having been the opera glasses of the first one. So it is a no thanks from me. Plus, I have a problem with the tic tac concept of the Ru Paul lunches, that kind of promotes an unhealthy diet metaphorically. I’m sorry to see the line end so quickly but not sorry if it has to be one lookalike doll after another.


As always, the doll pictured is a prototype. Final colors and textures may vary slightly in final production. For adult collectors ages 15 and up.

Offer Type: First-come, first-served.

Sale Start (general public): Wednesday, June 26th, 2019 at approximately Noon Eastern time (WHILE SUPPLIES LAST).

Price: $145.00 USD + shipping and handling.

Shipping Timing: This doll should begin shipping the week of July 1st, 2019 (after IFDC).

Availability: Everyone (W Club members and non-members alike).

Order Limit: None

Here is the link to order the doll.


**All text and information contained herein is copyrighted Integrity Toys, Inc. and Intercap Merchant Partners, LLC 2019 and may not be reprinted or disseminated without express written permission. The RuPaul likeness and logo are designated trademarks of RuCo, Inc. ©2019 All rights reserved. Used with permission. The W Club is a trademark of Intercap Merchant Partners, LLC. All rights reserved. Doll Photography by Jayme Thornton. Layouts and graphics by Alain Tremblay, Marketing.

Dollton Abbey: IFDC convention dolls by Integrity Toys take a creative spin on the theme

The IFDC convention was held in Las Vegas, celebrating its tenth anniversary at the Orleans hotel. The theme this year was Dollton Abbey, a celebration of the British tv series Downton Abbey that was very popular on both sides of the Atlantic. I was really curious to see what Integrity Toys would do with their convention dolls, from the moment the incredible Jim Pharaone, heart and souls of IFDC announced they would be dong them again this year. I must say I was kind of expecting Poppy Parker to be used as the basis of the dolls, as she usually is for bygone era clothing. Or maybe the new sculpts from the East 59th street line. On Saturday night. members of the Integrity Toys team presented the trio of dolls as part of the NU. Fantasy™ Collection, created by Vaughn Sawyers, based on this year's IFDC convention theme. It was not a literal interpretation of the era, but a modern take on it. Which is a shame, as I would really love to have some outfits from the first decades of the 20th century (the series begun at 1912 and ended right before the big recession of 1929) on Integrity dolls. Just imagine if each doll had an outfit of a different decade on her. And it was an era with major shifts in fashion and style for women, freeing them from corsets and conservative looks to define the essence of modern woman. Remember that Coco Chanel started back then.

Remember that these dolls were available only at the convention and a very small number was reserved for W Club members, where a lottery will take place for the right to buy them. Members have until the 17th of July to participate. Let's see how the dolls look like and how close they came to giving us a taste of Downton Abbey. 


Item # 75023

Feeling Wild

Dressed Doll

IT Direct Exclusive

IFDC 2017

Approximate Ship Date: IN-STOCK (Ships after winners' payments are received)

Limited Edition Size: 500 (Total edition size, including those sold/given out at IFDC)

Price: $150.00 + Shipping and Handling



Doll Tech Specs

Head Sculpt: Giselle D.

Body Type: FR 6.0

Feet: High-heeled

Skintone: Cream

Hair Color: Burnt Sienna

Eyelashes: Yes, Hand-Applied

Quickswitch: No


Feeling Wild is a 12.5-inch fully articulated doll that features fully rooted hair. She comes dressed in an intricately constructed, off-shouldered chiffon evening gown which features delicate embroidery at the bust. A veil, jewelry and shoes complete her look. A doll stand and a certificate of authenticity are also included. For adult collectors ages 15 and up only.


Very beautiful version of Giselle, with a Fashion Royalty body. From real life convention photos, one can see that the hair is fuller and not as stiff as the prototype photos show. I like the dress but it does not give off any Downton vibes for me. It looks more like modern couture, something that Taylor Swift would wear to the Met Gala. I love the jewellery but for the $150 price tag, she should have had a nice evening bag to compliment the outfit. And a chocker necklace too.


Item # 75022

Never Predictable

Dressed Doll

Official Companion Doll

IFDC 2017

Approximate Ship Date: IN-STOCK (Ships after winners' payments are received)

Limited Edition Size: 500 (Total edition size, including those sold/given out at IFDC) 

Price: $150.00 + Shipping and Handling



Doll Tech Specs

Head Sculpt: Adaline King 2.0

Body Type: FR 6.0

Feet: High-heeled

Skintone: Japan

Hair Color: Auburn Sugar

Eyelashes: Yes, Hand-Applied

Quickswitch: No


Never Predictable is a 12.5-inch fully articulated doll with fully rooted hair and comes dressed in an embroidered gown, designed to mimic the fineries of a time gone by. She wears long opera length gloves, shoes and jewelry. A doll stand and a certificate of authenticity are also included. For adult collectors ages 15 and up only.


Now that's more like it. The silhouette, colours and embroidery draw heavily on the first decades of the 20th century while being brought up,to date by the hairstyle, textures and sheerness of the fabric. The sculpt is not to my liking but makes for a very interesting doll. The dress is stunning and so are the gorgeous shoes. Again, a bag should have been included in this price.



Item # 75021

Touch of Whimsy

Dressed Doll

Official Convention Doll

IFDC 2017

Approximate Ship Date: IN-STOCK (Ships after winners' payments are received)

Limited Edition Size: 500 (Total edition size, including those sold/given out at IFDC)

Price: $175.00 + shipping and handling.



Doll Tech Specs

Head Sculpt: Finley

Body Type: FR 6.0

Feet: High-heeled

Skintone: Cream

Hair Color: Golden Blond

Eyelashes: Yes, Hand-Applied

Quickswitch: No


Touch of Whimsy is a 12.5-inch fully articulated doll features fully rooted hair and comes dressed in a unique and thoughtfully decorated hand-painted overcoat, created just for the occasion. Her original look is completed by long thigh-high boots, a hat and jewelry. A doll stand and a certificate of authenticity are also included. For adult collectors ages 15 and up only.


 Again a modern take on very early 20th century fashions, with a touch of late Victorian influences. The result could have been better, while still being quite impressive. She could have been starring in Ripper Street (another great British tv series taking place in the late 1800s) as a hooker in Whitechapel. I'd prefer the sleeves and front part of the overcoat in navy blue like her panties, instead of white, and a navy blue ribbon on the white hat. There are four different fabrics on her. Overkill. Adding a pair of lace fingerless gloves and a drawstring pouch would have made her perfect. The light pink lipstick does not flatter this face sculpt. In real life photos the hair looks fluffier and looser, which is not good for this hairstyle. I looooove the boots. Love them. Even though they look like they will be a pain in the ass to put on the doll, no matter the zipper at the lower part. The price is a bit higher for this one, $175. Is it for the boots? I can't find anything that justifies it. She has only a pair of earrings, the boots, a hat and the outfit, which is not very intricate. Is the fabric expensive? Inquiring minds want to know.


So what do you think about the IFDC dolls by Integrity Toys? Let me know in the comments.

The dolls pictured in this release are prototypes. Final fabrics, colors and textures may vary slightly. All photos and information contained herein is copyrighted Integrity Toys, Inc. and Intercap Merchant Partners, LLC 2017 and may not be reprinted or disseminated without express written permission. 

The W Club is a trademark of Intercap Merchant Partners, LLC. All rights reserved.
NU. FANTASY and all related characters are trademarks of Integrity Toys, ©2017 All rights reserved.
Doll Photography by Jayme Thornton.  Layouts, Graphics and 3D rendering by Alain Tremblay, Marketing.

Mattel gives Ken a man bun - is that diverse enough?

Mattel just announced a slew of new Ken dolls for their play-line Barbie collection, Fashionistas. Ken now has two more body types, broad and slim, in addition to the original. There are 15 new Ken dolls, combining a variety of styles and skin tones, no Asian one though. That is one major fault there. And the broad physic is a muscular style, not a more common body type like the curvy Barbie. Lisa Mc Knight, Mattel's senior vice-president, said in a statement that the variety of Ken dolls would allow girls to “further personalize the role they want him to play in Barbie’s world”. If plastic molded hair means personalisation, that's news to me. 

Ken fashionistas three pack
Ken man bun
Ken fashionistas two pack slim
ken fashionistas corn rows classic cool
Ken fashionistas two pack classic

Don't get me wrong, the dolls look nice - well most of them anyway. That man bun is atrocious. But the molded hair make them a no-no to me. Their immovable non-articulated bodies also. The slim ones look a bit weird, with the head looking too large for their body, making them seem like small children. And remember, promo photos of Mattel usually show the doll much better than what we get in real life. Sigh. I guess kids will get them, which is of course the point, it is a play-line collection after all.  Below is a nice video showing the new dolls.

The dolls are available for pre-order on Mattel's e-shop. They will be released July 8th. 

All photos and video courtesy of Mattel.

One Of A Kind RuPaul dolls come out for Drag Con!


Twelve years ago, Integrity Toys released their RuPaul doll. And no one could predict back then what a household name RuPaul would become with his successful tv show RuPaul's Drag Race. Such an iconic person would of course be involved in the biggest drag queen convention in the world, Drag Con. Oh Mannequin, the team responsible for creating all of RuPaul's booths and merchandising at the convention, asked their friend, the multi-talented doll creator and designer Andrew Yang, who for the past year has transitioned into commercial doll making, collaborating with Phyn & Aero and other doll artists and sculptors, to customise 12 Ru Paul dolls into one of a kind Ru looks, in a very short amount of time.


As with any celebrity who makes product, the RuPaul team are guaranteed a certain amount of goods-- and there was one style of doll, the black haired version of The Glamazon doll, that Rupaul's merchandise team had a little extra stock. RuPaul rarely wears black hair, so this particular version didn't have the same magic as some of the others-- not to mention her slightly dated bell bottoms and black bustier.


Already used to working under tight deadlines, Andrew started working on the dolls right away: the dolls didn't need to be fitted for redressing and creating them as "art dolls" would shave some time off the construction end of things. He also was anxious to create a fun project that would be fast and shareable, and at the same time a fun exercise in putting out some new and exciting work-- to say nothing of the fact that RuPaul is one of his few idols. Talk about a dream project! One of the most exciting things about the project was that RuPaul selected each of the looks himself. Many of them were based on looks from the show designed by Zaldy, and other iconic moments from his long career, like a Bob Mackie and "Wonder Woman" number. 


So how did Andrew tackle the assignment? First of all, the hair had to go. After heating the dolls in his oven on the "warm" setting and shearing off all the locks, the material had softened enough to remove all of the heads safely without damaging the (relatively old) plastic. Then came the scraping and the tweezing of all the leftover hairs. After that was done, He painted all of the scalps-- all of these girls would definitely be blonde!


Andrew knew that he would be a candidate for an early onset of arthritis if he tried re-rooting the hair himself, despite getting tips from the always amazing Integrity doll community  re-routers like Salvador Arriaga. So he called up one of his Los Angeles dolly friends, Denisa Medrano. A hair designer at Mattel for six years in the late nineties and early 2000s, Denisa now works independently, acting as the go to girl for anyone developing a doll, rooting and designing hair for dolls for almost every major player in the toy industry. Going to her studio in Torrence is always an experience: its a magical wonderland filled with dolls and hair of every colour, texture, and curl. Andrew firmly believes that hair makes the doll, so it was important to work with the best.


Denisa's right hand man is the phenomenal stylist and doll photographer Randy LaCroix, so between the two of them, the dolls would be in good hands. The doll heads had to be kept pliable in the oven as the hair rooting machines always work best on soft plastic, so the process of rooting and rotating out and styling took almost three days.


The next step was fabrics and trims-- luckily Los Angeles has a phenomenal garment district, so between that and Mood, Andrew was able to source everything in a relatively short amount of time. He went to work sewing the clothes, and making the accessories. For his bigger fabric dolls, Andrew is used to working on many things at once, so everything is done in stages, pattern making, cutting, and sewing for each doll. And the un-articulated bodies made for great dress forms, even though sewing in such tiny scale was a fun exercise in and of itself.


Andrew used the same design philosophy when making the small Ru outfits as when re-interpreting a look from Chanel for a client like Barneys New York or someone custom in one of his larger fabric dolls. He did not set out to recreate the look in miniature (he said there are vastly more talented people at doing that job), but rather, treated the doll like a fashion illustration and tried to capture the feeling and mood of the original look. Sometimes that can be done with just the hair and makeup, and you can get away with taking more creative liberties on the clothes, other times, there are certain things you have to get right on the outfit.


Third step: painting the face. The makeup was more about being organized. At this point, all of the hair was roughly styled, so when he covered up the nylon locks to keep them from getting painted with matte acrylic spray, Andrew made sure to label all of their paper towel coverings with dress nicknames. His nightmare scenario was doing a faceup for one look on the wrong hair. For most of the looks, he only partially repainted, as the original screening was beautiful and he wanted to make sure the dolls maintained a level of consistency and looked in line with the original dolls and Ru's brand.


After the heads went in for a last round in the oven, and back on the dolls, each of them went through the styling comb again. Randy and Denisa's styling was beautiful, but they are used to delivering something commercial and prototype perfect, and Andrew wanted to find that perfect balance between messy and glamour for a lot of the hairstyles.


It was a big stroke of luck that right around the time Andrew was finishing the dolls he crossed paths with André Armenante, a West Hollywood based filmmaker, inventor, and theatrical designer. He migrated from a career in special effects/robotics to the toy industry with his cutting edge interactive hologram playset HolograFX, which launched with Toys R Us worldwide and was the most awarded toy of 2014. Recently, Armenante was a lead special effects designer for ‘Magic To Do’ - a new musical from Stephen Schwartz the Oscar, Grammy and Tony Award winning composer of Wicked, Godspell and Pippin and has worked with the likes of David Copperfield, Mattel, and Hasbro.


Usually, on these short turnaround projects, the artist doesn't get a lot of time to document the work in a great way, so when André wanted to collaborate, Andrew jumped at the chance, and in the days before the dolls were delivered to Ru's people, they shot and edited a fun showcase video-- which couldn't have been done if they weren't pushed to do it all in time by Andrew's partner Daniel Randell!

Andrew believes that if the doll world is to survive, and not become a hyper expensive collector hobby, it is important to market and create a buzz around dolls in a way that reaches beyond just the community, so in many ways this was a perfect project to create some excitement around dolls, and it worked! Hours after the ribbon was cut for Drag Con 2017, most of the dolls had been sold, and by the time the convention doors closed, it was a sell-out ! Congratulations Ru!


Andrew had a lot of fun working in this scale, and on such fabulous dresses, so you can expect to see his new doll, Kadira, in some more flashy fun evening wear-- and commercials for her too! Now back to making all of her samples!....