The 2nd W Club doll of the year is Graceful Reign - Vanessa Perrin channels Princess Grace

I could think of many ways to celebrate the 20th anniversary of Fashion Royalty with a special doll (Jason Wu making a Veronique Perrin exclusive would have been my first thought) but I would definitely not think what IT designer Jessy Ayala did. Graceful Reign Vanessa Perrin is the 20th Anniversary tribute to the origins of Fashion Royalty with a twist. We saw Vanessa 3.0 in the Nu Fantasy comeback, so the choice of the same character again was a bit unexpected.

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Item # 91526

Graceful Reign

Vanessa Perrin® Dressed Doll

Fashion Royalty® 20th Anniversary Tribute Doll

2021 W Club Exclusive Doll

Edition Size: TBD

Expected Ship Date: Spring 2022

Retail Price: $199.00

(Only $30.00 Due Now to Pre-order!)

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Head Sculpt: Vanessa 1.0

Body Type: FR 6.0

Foot Sculpt: High-heeled

Skin Tone: FR White

Hair Color: Pearl Blonde

Eyelashes: Yes, Hand-applied

Quickswitch: No

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Included:

12.5-inch articulated doll with rooted hair and hand-applied eyelashes;

Intricately embroidered sleeveless gown with "gold" and "silver" detail and ribbon belt;

Gorgeous removable matching floor-length cape;

Choker necklace with "pearl" accent;

Longer "pearl" necklace with "pearl" drop;

Bracelet, earrings, and small ring;

Additional oversized "diamond" ring;

Stunning "pearl" accented crown statement piece;

Matching strappy high-heeled shoes;

Pair of long manicured hands;

Alternate pair of grip hands;

Alternate pair of painted glove hands;

Doll stand;

Certificate of authenticity.

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Apart from the “Vanessa again?”, the doll is quite beautiful, her colouring one that always looks great on a Fashion Royalty doll and is very versatile. Jessy had Princess Grace on his mood-board as inspiration, which is what makes the doll not quite what she should have been. The end result is dowdy and conservative. It is how a middle aged woman would dress for a royal occasion, if she was a member of one of Europe’s royal families. Vanessa on the other hand is a fashion icon and much younger, so we would have expected her to send up the royalty part in a modern, more youthful way. I would have looked more on the work of PierPaolo Piccioli in Valentino and Richard Quinn, and also the incomparable Christopher John Rogers. This is so retro and modest, it could be worn by Princess Anne or the Queens of Sweden, Norway or the Netherlands.

Having said that, the fabric is sumptuous and the accessories appropriately royal. The choice of headgear would look better on a Southeast Asian royal than a western one. The blue gloves are not as conservative as white ones would have been (like Princess Grace wore), but then again it is something one would expect of Queen Elizabeth, not a young fashion prodigy. Just imagine the whole outfit done either in jewel tones or a bright contrasting print and it would have been so much better and desirable. Will I get her? I still have not made up my mind. Have you?

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Offer Type:

W Club Exclusive pre-order;

Pre-order Deadline:

October 1st, 2021 at 12 PM/Noon Eastern Time;

Pricing (FOR W CLUB MEMBERS ONLY):

$199.00 USD + S&H

($30.00 NRD deposit due now, $169.00 + S & H due in approx. Spring 2022);

Approximate Shipping Timing:

Spring 2022;

Availability:

2021 W Club members only;

Pre-order Limit:

Up to one (1) doll per each 2021 membership only.

IMPORTANT NOTE: Prototypes shown, final product may vary. This collectible is meant for adult collectors ages 15 and up only.

All photos and information contained herein is copyrighted Integrity Toys, Inc. and Intercap Merchant Partners, LLC 2021 and may not be reprinted or disseminated without express written permission. FASHION ROYALTY and all other character marks followed by ™ or ® are trademarks of Integrity Toys, Inc. Chesapeake City MD USA 21915. All rights reserved. The W Club is a trademark of Intercap Merchant Partners, LLC. All rights reserved.

Doll Photography by Jayme Thornton ; Layouts and graphics by Alain Tremblay, Marketing

IFDC 2021 - two Poppy Parker glamour ladies for the final legendary event

The last ever IFDC was supposed to take place last year, then it got moved to this year due to the pandemic, but alas it was not meant to be again - the event did not take place live and the two dolls were revealed to attendees and W Club members at a later date. While attendees got their dolls plus the chance to order additional ones, club members could take part in a lottery for the right to buy them from the club allocated quantity. Both dolls are slight variations, mainly in colour and skin tone, from dolls we have seen before, but they are still gorgeous.

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Item # 77206

Marvelous Masquerade

Poppy Parker™ Dressed Doll (Color Variation)

The IFDC Convention

Limited Edition: 1000 Dolls Total (Only a portion is reserved for W Club members)

Estimated Arrival: In-stock (Ships shortly after the right-to-buy lottery winners have paid).

Retail Price: $175 + S & H

**IT Direct Exclusive**

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Head Sculpt: Poppy Parker

Body Type: Poppy Parker

Foot Sculpt: High-heeled

Skin Tone: FR Black

Hair Color: Very Dark Brown

Eyelashes: Yes, Hand-applied

Quickswitch: No

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Included:

12" fully articulated doll with fully rooted hair and hand-applied eyelashes;

Vivacious orange Vegas showgirl outfit, complete with highly-detailed beaded embroidery and extravagant tulle train;

Adorable cat eye mask accessory;

Jewelry set (earrings, ring, bracelet);

Matching satin pumps;

Alternate pair of "grip" hands;

Doll stand;

Certificate of authenticity.

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This is obviously a colour and skin tone variation of Masquerade Magic from IFDC 2020. Beautiful combination of her dark skin tone with the warm and vibrant orange of her suit. Not crazy about her lip colour though - a burnt orange or a warm darker red stain would have looked so much better. And a pair of more glammed up shows would be preferable - i.e. rhinestone covered pumps.

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Item # 77207

Lounge Siren

Poppy Parker™ Dressed Doll

The IFDC Convention

Limited Edition: 1000 Dolls Total (Only a portion is reserved for W Club members)

Estimated Arrival: In-stock (Ships shortly after the right-to-buy lottery winners have paid).

Retail Price: $175 + S & H

**IT Direct Exclusive**

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Head Sculpt: Poppy Parker

Body Type: Poppy Parker

Foot Sculpt: High-heeled

Skin Tone: FR White

Hair Color: Golden Blonde

Eyelashes: Yes, Hand-applied

Quickswitch: No

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Included:

12" fully articulated doll with fully rooted hair and hand-applied eyelashes;

Stunning strapless gown;

Glamorous faux-fur wrap;

Jewelry set (earrings, ring, broach, and bracelet);

Black satin clutch purse;

Matching strappy high-heeled shoes;

Opera length "gloved" hands;

Alternate pair of long manicured hands;

Doll stand;

Certificate of authenticity.

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This one looks more original but definitely has her origin in Sizzling In Paris Poppy from the Model Traveler 2020 collection. I’d love to have the outfit to dress up Ginger in this and pose her next to my Paris Poppy. This is the one I’d buy if I had the funds.

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IMPORTANT NOTE: Prototypes shown, final product may vary. For adult collectors ages 15 and up only.

All text and information contained herein is copyrighted Integrity Toys, Inc. and Intercap Merchant Partners, LLC 2021 and may not be reprinted or disseminated without express written permission. POPPY PARKER, and all other character marks followed by ™ or ® are trademarks of Integrity Toys, Inc. Chesapeake City MD USA 21915. All rights reserved. The W Club is a trademark of Intercap Merchant Partners, LLC. All rights reserved.

Photography by Bill Peck and Shaunessey Smith. Layouts and graphics by Alain Tremblay, Marketing.

Smoke and Shadow Vanessa Perrin is the first doll of the Nu Fantasy Coven Couture collection

Nu Fantasy, the Integrity Toys line that translated dolls from all their other lines into fantasy inspired dolls just made a comeback. A new collection (one doll from it to be precise) was unveiled in a W Club event presentation, for the Coven Couture NU. Fantasy collection, designed by IT designer Mark Tinkey. There will be four dolls in total to be released, with the next one presented in the next months. The event alsio informed us that the first W Club doll is just around the corner. IT has secured a licensing deal for a new line of dolls that got Alain and Carol very excited, but they did not divulge any details about that. They also talked about the delays of doll production that are doggin Integrity again this year (as well as otner companies all over the world) and the effect they are having on pricing (which manifested in the price of this doll). Seeing the priced steadily rising this year in everything from groceries to clothes to services, and the delays in materials moving around the world, it’s not hard to imagine how it can affect a company like Integrity Toys that is small in size and does not own big factories and raw material production sites like other larger corporations do (hello Mattel). So you have to accept that this year and for at least the first half of the next one, everything will be late and expensive. One more worrying thing is that they cannot travel to China to supervise production like in previous years. Fingers crossed the situation improves soon.

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Let’s get back to the doll. Here's an introduction about the Coven Couture Collection's inspiration directly from Mark Tinkey:

"I was inspired by myths, fairy tales, and some of my favorite couture designers to create the dolls and fashions for the Coven Couture collection. It is a series of four dolls each meant to stand out on their own or fill out a shelf in your collection with drama and color. The images conjured when I think of dark castles, magic spells, and fabulous witchy women helped to define the look and mood of these dolls. They are decadent and darkly romantic and I hope you love them as much as I do!"

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Item # 75029

Smoke and Shadow

Vanessa Perrin™ Dressed Doll

NU. Fantasy™: The Coven Couture Collection

Edition Size: 1500

Expected Ship Date: Late Fall / Early Winter 2021

Price: $199.00 + Shipping & Handling

*W Club Right-to-buy Lottery Offer*

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Head Sculpt: Vanessa 3.0

Body Type: FR 6.0

Foot Sculpt: High-heeled

Skin Tone: Cream

Hair Color: Ash Blonde

Eyelashes: Yes, Hand-applied

Quickswitch: No

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Included:

12.5-inch articulated doll with rooted hair and hand-applied eyelashes;

Black tulle and satin gown with extravagant embroidery designed by Mark Tinkey, rhinestone detail, and multi-layered skirt;

Removable tulle sleeves:

Ornate metal headpiece with separate tulle veil;

Dangle earrings with rhinestone drop;

Stud earrings for a simpler look, if desired;

3 finger rings, 2 with "stone" detail and 1 geometric "gold";

Black open lace-up platform boots with zipper in back;

Small black satin clutch with attached bracelet and skull charm with rhinestone eyes;

Pair of long manicured hands;

Extra pair of "hand on hip" hands (also perfect for spell-casting!);

Doll stand;

Certificate of authenticity.

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IMPORTANT NOTE: Prototypes shown, final product may vary. Acrylic blocks in the accessory pictures are display props only and are not included with the doll. This collectible is meant for adult collectors ages 15 and up only.

Offer Type:

Members-only right-to-buy lottery;

Right-to-buy Lottery Participation Deadline:

August 2nd, 2021 at 12 PM (Noon) Eastern Time;

Pricing (Only If You Are Selected in the Right-to-buy Lottery):

$199.00 + S&H (payable in two installments of $99.50 each);

Approximate Shipping Timing:

Late Fall / Early Winter 2021;

W Club Right-to-buy Lottery Participation Limit:

Max. one (1) lottery ticket per each 2021 membership only.

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Having a new doll presentation from IT is exciting, even if it is only one doll and not a whole collection, which is the thing usually featured in a live event. Mark was there to present the doll as well and I got the impression that they did this to placate collectors, who are still waiting for preorders to ship. My guess is that instead of waiting to have all four prototypes to present the collection, they decided to showcase this one in order to generate excitement sooner and fill the gap that delays have caused to new dolls arriving. The doll is a beautiful version of Vanessa 3.0, with sexy, vampy make up and lovely hair, which will be gorgeous in other Fashion Royalty clothes as well.

Alexander McQueen Pre-Fall 2012 Collection - photo courtesy of Alexander McQueen

Alexander McQueen Pre-Fall 2012 Collection - photo courtesy of Alexander McQueen

Even though I love having miniature versions of real life designer fashions, especially from my favourite designers, like Alexander McQueen’s Sarah Burton, it irks me when it is not mentioned at all in the emalis or the presentations. This one is not even inspired by the actual dress, it is an identical copy, with only the embroidered motifs being different. That is not designing a doll, it is simply styling. It is not the first time Integrity is doing this and it will not be the last - and I will pin-point it every single time. If Integrity are afraid of legal issues, then they should stop doing it and get their talented designers to make some original fashions. That being said, the accessories are magnificent, especially the headpiece, the earrings and the bag combined with a bracelet.

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W Club members only can enter the lottery. While lottery tickets are free, if your entry is picked, you will be expected to pay the first instalment ($99.00) only for each doll that you win by August 20th, 2021, and then the balance and the shipping fees will be due approximately in late Fall / early Winter 2021 once the item is in stock. Let me know in the comments what you thing about the doll and if you are entering the lottery.



All doll photos and information contained herein is copyrighted Integrity Toys, Inc. and Intercap Merchant Partners, LLC 2021 and may not be reprinted or disseminated without express written permission. FASHION ROYALTY, and NU. FANTASY and all other character marks followed by ™ or ® are trademarks of Integrity Toys, Inc. Chesapeake City MD USA 21915. All rights reserved. The W Club is a trademark of Intercap Merchant Partners, LLC. All rights reserved. Doll Photography by Bill Peck and Shaunessey Smith ; Layouts and graphics by Alain Tremblay, Marketing.

Travelling in style: the new East 59th collection takes us on a cruise to New York

W Club members got the heads up for new dolls arriving a few days ago - a new Jem gift set and some East 59th dolls, all presented in a live reveal by Carol Roth and Alain Trembley (who informed us that this year the convention tickets will be 1300!). Chris Stoeckel, the talented designer of the East 59th line would be the special guest. Friday night was the event day and we saw a great Misfits giftset that will be available from IT Direct via the same method as the open edition basic dolls (i.e. google form to secure a time slot and then shop) on April 29th, noon Eastern Time. A small quantity will go through Sideshow. The East 59th dolls will be available through IT dealers (see the list here) and, from what I hear, most have sold out of Gus and Victoire, so hurry. Have in mind that some dealers (Sideshow included) do not do email preorders and will have the dolls available on their websites come Monday, April 26th.. Let’s see the three beautiful East 59th dolls, photographed by Vaughn Sawyers this time, as we were informed during the presentation, and comment on them.

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Item # 73040

Home at Last

Lady Aurelia Grey™ Dressed Doll

The East 59th® Collection

Limited Edition: 550 Dolls

Expected Ship Date: Mid-June 2021

Suggested Retail Pricing: $160.00

*Available from Authorized Dealers Only*

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Head Sculpt: Aurelia 1.0

Body Type: East 59th 1.0

Foot Sculpt: High-heeled

Skin Tone: FR Black

Hair Color: Black

Eyelashes: Yes, Hand-applied

Quickswitch: No

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Included:

12.5-inch fully articulated vinyl doll with rooted hair and hand-applied eyelashes;

Two-piece vivid blue velvet suit;

White blouse with ruffled lace details;

Alternate pair of tomato red slacks;

Earrings with blue "stone" details;

Lavish brooch with faux-pearl and "stone" details (magnetized);

Fascinator hat;

Handbag;

Matching open-toe heels;

Pair of painted-on gloved hands;

Alternate pair of hands with long manicured nails;

Doll stand;

Certificate of authenticity.

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Lady Aurelia appears again as the story behind the collection is the beginning of her friendship with Victoire aboard a cruise ship to New York. Although I do love the sculpt, I never feel the urge to buy Aurelia - not yet anyway. Well, perhaps in a future version. Chris does a great job of providing so many things for the price - each doll on the line has two outfits so it feels like a giftset for the price of a doll. The fashion is more 40s style as the period is right after the war. It is nice to see this style on dolls, not something we get very often.

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Item # 73041

New York Bound

Victoire Roux® Dressed Doll

The East 59th® Collection

Limited Edition: 550 Dolls

Expected Ship Date: Mid-June 2021

Suggested Retail Pricing: $160.00

*Available from Authorized Dealers Only*

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Head Sculpt: Victoire 2.0

Body Type: East 59th 1.0

Foot Sculpt: High-heeled

Skin Tone: Japan

Hair Color: Red

Eyelashes: Yes, Hand-applied

Quickswitch: No

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Included:

12.5-inch fully articulated vinyl doll with rooted hair and hand-applied eyelashes;

Perfectly tailored, period-inspired two-piece mustard-colored skirt suit with contrasting yellow and forest green inset details;

Flocked hat with dramatic bright yellow chiffon scarf;

Alternate, glamorous two-toned lamé evening gown;

Large cuff bracelet;

Earrings;

Forest green handbag;

Matching open-toe heels;

Pair of painted-on gloved hands;

Alternate pair of hands with long manicured nails;

Doll stand;

Certificate of authenticity.

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Gorgeous version of Victoire, in a victory rolls hairstyle, fitting for 1945, and her two outfits, one for day and one for evening. I love how they coordinate with the stripes and complimenting colours. And Chris manages to give a new look to the often used by Poppy breton style hat, by decorating it with a piece of fabric matching the suit. If I did not already have two redhead Victoire dolls, I’d snap this one.

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Item # 73042

Romance in the Air

Augustus "Gus" Blake™ Fashion Figure

The East 59th® Collection

Limited Edition: 550 Figures

Expected Ship Date: Mid-June 2021

Suggested Retail Pricing: $160.00

*Available from Authorized Dealers Only*

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Head Sculpt: Darius 1.0

Body Type: Homme 1.5

Skin Tone: FR Black

Hair Color: Black

Eyelashes: No

Quickswitch: No

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Included:

12.5-inch fully articulated vinyl fashion figure with rooted and flocked hair;

Tailored period-inspired plaid suit;

White shirt;

Tie;

Alternate pair of solid colored pants;

Cable knit vest;

Wingtip shoes;

White socks;

Doll stand;

Certificate of authenticity.

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Darius 1.0 makes an appearance as a new character for East 59th line, which confirms that the old sculpt will not appear in the Monarchs. I am ok with that as long as we get handsome versions of his in this line - and what a hunk this is! Plus he is Laird’s boyfriend! Love this storyline! Wearing a typical suit of the era, with strong shoulders, narrow, fitting form and wide pants, he’s the essential dapper gentleman, even though he should have had a hat to complete the look - men wore hats every day up until the 60s. To make a second outfit, Chris added a second, slimmer pair of pants plus a knitted sleeveless cable sweater. His saddle shoes are beautiful too. I am so glad I got confirmed for him, as I hear he’s sold out almost everywhere.

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IMPORTANT NOTE: Prototypes shown, final product may vary. For adult collectors ages 15 and up only. **PROP FURNITURE NOT INCLUDED.**

All photos and information contained herein is copyrighted Integrity Toys, Inc. and Intercap Merchant Partners, LLC 2021 and may not be reprinted or disseminated without express written permission. EAST 59TH, and all other character marks followed by ™ or ® are trademarks of Integrity Toys, Inc. Chesapeake City MD USA 21915. All rights reserved. The W Club is a trademark of Intercap Merchant Partners, LLC. All rights reserved.

Doll Photography by Vaughn Sawyers; Layouts and graphics by Alain Tremblay, Marketing

Integrity Toys releases a new trans doll - and she's a Billion Dollar Baddie

As promised in W Club emails, we had a live presentation with Alain Trembley, Carol Roth and Jessy Ayala last Friday. After giving us news about the convention - it will be virtual this year too, with more participants but less dolls - and a Jem and The Holograms giftset, we got down to business: the unveiling of two new Nu Face dolls that belong to the Reckless Behavior collection, a continuation of the popular 2016 Reckless line. One is Rayna (again! surely Jesse loves this sculpt) and the much awaited Latinx new character, Alejandra Luna. She’s trans and although the first in a main line release, she’s not the first trans doll Integrity Dolls have made. In 2006, Jason Wu designed Amanda Lepore doll for them, a collection of three wigged dolls made from RealSkin resin which mimicked porcelain. Contrary to those very limited editions, Alejandra, alongside Rayna, will be available from dealers - where I hear they are mostly sold out already. The price is $160.00, same as FR dolls were last year.. Wild Feeling Rayna’s mini giftset in December was $175.00, but honestly these two are more value for money.

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Item # 82125

Pretty Reckless

Rayna Ahmadi™ Dressed Doll

NU. Face™:

The Reckless Behavior Collection

Limited Edition: 1200 Dolls

Expected Ship Date: Early April

Suggested Retail Pricing: $160.00

*Available from Authorized Dealers Only*

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Head Sculpt: Rayna

Body Type: NF 3.0

Foot Sculpt: High-heeled

Skin Tone: Hungarian

Hair Color: Platinum

Eyelashes: Yes, Hand-applied

Quickswitch: No

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Included:

12.5-inch fully articulated vinyl doll with rooted hair and hand-applied eyelashes;

Black mini-dress with faux-leather panels, lace-up front, and belt detail at the bust;

White mesh t-shirt;

Black faux-leather teddy bear backpack, featuring a chrome zipper and miniature choker;

Chromed "silver" hair clip with "stone" detail;

Bejeweled faux-leather biker hat;

Chromed "silver" NU. Face choker necklace;

Matching "NF" earrings;

Ring;

Chromed "silver" spiked cuff bracelets;

Biker jacket inspired, opera length faux-leather arm covers;

Faux-leather ankle booties with engineered strap details;

Black fishnet over the knee socks;

Pair of painted-on gloved hands with long manicured nails;

Alternate pair of hands with long manicured nails;

Alternate pair of grip hands;

Doll stand;

Certificate of authenticity.

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I was not expecting Rayna to make an appearance so soon after her last one in December, but here she is. And I definitely do not mind as she is breathtaking! While Jessy said she has Natural Wonder Rayna’s screening (another gorgeous Rayna I am the lucky owner of), she reminds me much more of Rock Me, Baby Rayna from the 2012 IFDC convention. Her outfit is amazing and very detailed. I love the eyelet detail and the layering over the mesh t-shirt. The accessories are top-notch: we have the Nu Face choker making an appearance again, as well as a repeat of the teddy-bear backpack, but in a BDSM fetish style. The shrunk leather cap with rhinestone studs is perfection, as well as the unusual gloves and N/F earrings, Hair barrettes, a ring, bracelets and booties complete the look. I was lucky enough to be confirmed for her.

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Item # 82126

Billion Dollar Baddie

Alejandra Luna™ Dressed Doll

NU. Face™:

The Reckless Behavior Collection

Limited Edition: 1200 Dolls

Expected Ship Date: Late April/Early May

Suggested Retail Pricing: $160.00

*Available from Authorized Dealers Only*

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Head Sculpt: Alejandra (New Sculpt!)

Body Type: NF 3.0

Foot Sculpt: High-heeled

Skin Tone: Sunkissed

Hair Color: Dark Brunette

Eyelashes: Yes, Hand-applied

Quickswitch: No

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Included:

12.5-inch fully articulated vinyl doll with rooted hair and hand-applied eyelashes;

High-shine micro-sequined long sleeve dress with contrasting corset detail at the waist;

Fluffy marabou wrap;

Golden faux-leather military-inspired hat with contrasting piping;

Dollar sign faux-gold earrings;

Faux-gold ring;

NU. FACE choker necklace;

Faux-diamond studded sunglasses;

Faux-crocodile "chrome-gold" purse;

High-heeled "patent leather" pumps with "golden" spike details;

Sheer black below-the-knee nylons;

Pair of painted-on gloved hands with long manicured nails;

Alternate pair of hands with long manicured nails;

Alternate pair of grip hands;

Doll stand;

Certificate of authenticity.

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First main line trans doll Alejandra Luna is a gorgeous doll that rocks a fiery outfit. Her sculpt is beautiful and modern, without suffering from the bloated head syndrome that some other new sculpts have. Jessy said she took a lot of time to fine tune and was inspired (more in essence and not exact look) by the trans Bosnian/Australian model/actress Andreja Pejic. I do not see any connection but maybe if we get a version with colours closer to Andreja’s, we might see something. Jessy also said she was made to look like a younger Eugenia Perrin. He said that the hair in the production doll might not be as long. The look is reminiscent of Zerina Akers’ work with Beyoncé. and I love it. The dress has something of Clash Control Erin, the shoes are from Alexander McQueen ad the bag looks like the Balenciaga Hourglass bag. Got confirmed for her as well, so I’m happy!

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IMPORTANT NOTE: Prototypes shown, final product may vary. For adult collectors ages 15 and up only.

**All text and information contained herein is copyrighted Integrity Toys, Inc. and Intercap Merchant Partners, LLC 2021

and may not be reprinted or disseminated without express written permission.

FASHION ROYALTY, POPPY PARKER, NU. FACE, EAST 59TH, THE MONARCHS: HOMME, METEOR, and all other character marks followed by ™ or ® are trademarks of Integrity Toys, Inc. Chesapeake City MD USA 21915. All rights reserved.

The W Club is a trademark of Intercap Merchant Partners, LLC. All rights reserved.

Doll Photography by Jayme Thornton; Layouts and graphics by Alain Tremblay, Marketing